Regional Manager, West Region- Office Products

BIC World is a community of brands creating simple, sustainable, and responsible everyday products. The Regional Manager, West Region-Office Products drives profitable growth, manages strategic B2B customer relationships, and develops regional sales and business strategies. The role leads broker representatives, manages customer investments and negotiations, and collaborates cross-functionally to achieve revenue, profit, distribution, and market share growth.

Responsibilities:

• Drive revenue goals, volume targets, and distribution objectives within an assigned geographic region for BIC's stationery and office supplies categories
• Own the overall customer relationship with regional B2B wholesalers, distributors, and end users
• Lead, motivate, and resource regional broker representative teams to ensure execution of brand priorities, distribution initiatives, and market penetration
• Develop strategies to grow the brand through B2B bids, pricing, promotions, assortment expansion, and new business development
• Meet or exceed annual sales, profit, market share, and distribution objectives
• Forecast sales volume and customer demand in partnership with Sales Leadership and Supply Chain teams
• Manage customer investments, including BDF/MDF funding, to maximize return on investment while adhering to company policies and budgets
• Analyze business performance, identify risks and opportunities, and develop action plans to drive results
• Understand distributor economics, customer needs, inventory dynamics, and go-to-market models to identify mutually beneficial growth opportunities
• Lead pricing negotiations while balancing customer competitiveness, volume opportunities, profitability, and brand strategy
• Identify opportunities to improve promotional calendars, merchandising, and customer-specific programs
• Partner closely with Marketing, Category Management, Finance, Supply Chain, Customer Service, and Product teams to execute customer strategies
• Translate customer and market insights into actionable recommendations for the broader organization
• Communicate customer needs, competitive activity, and market trends to internal stakeholders
• Collaborate on demand planning and inventory initiatives to support customer service and sales growth

Requirements:

• Bachelor's degree in Business, Marketing, Sales, or a related field
• 7-9 years years of experience in B2B sales, key account management, or commercial leadership within office products, consumer packaged goods (CPG), or adjacent sectors
• Strong understanding of B2B/Office Products industry, distributor business models, and broker management
• Proven experience developing and executing customer business plans and sales strategies
• Strong analytical, financial, and problem-solving capabilities
• Excellent presentation, communication, and negotiation skills
• Ability to influence cross-functional teams and manage multiple priorities in a fast-paced environment
• Customer-focused mindset with a passion for building relationships and driving growth
• Competitive drive balanced with strong collaboration and teamwork
• High degree of ownership, accountability, and business acumen
• Ability to navigate ambiguity and adapt to changing business priorities
• Proven track record of delivering results and demonstrating upward career progression