Creator Marketing Manager

Outside Interactive, Inc. is a hub for active lifestyle enthusiasts, providing content and experiences for outdoor, wellness, and endurance audiences. The Creator Marketing Manager leads the Outside Creator Network, sourcing and vetting creators, matching them with brands, and managing creator-led campaigns from briefing through reporting, including budgets and contracts.

Responsibilities:

• Proactively source and vet new creators across Instagram, TikTok, and Facebook; there's no fixed roster, so you'll build the bench campaign by campaign
• Pair creators with brand and campaign needs, and write clear, on-strategy creator briefs
• Manage post-production and the full campaign workflow, including Meta partnership ads (boosting/whitelisting)
• Track, analyze, and report on campaign performance using social media data
• Manage creator campaign budgets and negotiate creator contracts
• Contribute ideas to internal pitches and RFP responses; join client kickoff calls after a campaign is sold
• Support creator content for fitness challenges on Outside's Map My apps
• Stay current on social media and creator trends, and apply them to campaign planning

Requirements:

• 3+ years of experience in creator/influencer marketing, social media marketing, or digital marketing
• Deep knowledge of social platforms and creator marketing, with a strong sense of what makes content authentic and engaging
• Strong project management skills across multiple campaigns, deadlines, and budgets
• Experience analyzing social media data and turning it into clear reports and recommendations
• Creative approach to storytelling and content creation
• Strong written and verbal communication skills
• collaborative, solution-oriented mindset
• Proficiency in Google Workspace and Asana
• Enthusiasm to grow and evolve in a fast-moving field
• experience with Meta partnership ads
• Creator or talent contract negotiation experience
• Bachelor's degree in Communications, Journalism, Marketing, or a related field