VP, Growth Marketing

Pendo.io provides software product management and digital adoption solutions. The VP, Growth Marketing will lead the company’s full growth engine, overseeing demand generation, website performance, analytics, experimentation, lifecycle programs, and product-led growth. The role partners with Sales, Product, Marketing, Customer Success, and executive leadership to generate qualified pipeline and improve customer growth outcomes.

Responsibilities:

• Own demand generation strategy and execution across paid search, paid social, SEO/GEO, content-driven acquisition, and multi-channel campaigns. Build programs that generate qualified pipeline and improve the efficiency and predictability of growth
• Partner closely with Sales on pipeline handoff and conversion, with Product on growth features and activation, and with the CMO and CRO on GTM priorities and investment allocation. Bring a clear growth point of view to executive and operator-level decisions
• Own the marketing website as a core growth asset, including performance, conversion rate optimization, experimentation, lead routing, and continuous improvement of the buyer journey and demo experience. Partner with the CMO, VP of Product Marketing, and design team on UX/UI elements and product page content
• Bring a strong point of view on paid creative and partner with the broader marketing team on evergreen paid assets and integrated campaign assets. Ensure the team tracks creative performance and understands why each asset wins or loses
• Build and maintain clear attribution models, dashboards, and reporting that give leadership accurate visibility into what drives pipeline and revenue. Use measurement infrastructure to guide prioritization, investment decisions, and budget efficiency
• Establish a rigorous testing culture across acquisition, the website, onboarding, and lifecycle. Identify what works, scale successful tests, and create a system for continuous improvement
• Build, lead, and develop a high-performing growth organization across demand generation, performance marketing, SEO/GEO, website, analytics, and product/lifecycle growth. Create a team culture defined by ownership, pace, measurement, and cross-functional alignment
• Drive activation, onboarding, time-to-value, retention, and expansion programs that increase product adoption and net revenue retention. Connect product-led and lifecycle motions to broader pipeline, revenue, and customer growth outcomes

Requirements:

• 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS, including significant leadership across performance channels and product-led or lifecycle motions
• Proven track record owning demand generation across paid search, paid social, SEO, pipeline generation, and other growth channels, with measurable pipeline and revenue outcomes at scale
• Direct experience managing marketing analytics, attribution, and website performance or conversion optimization
• Strong analytical and systems-thinking skills, with the ability to build measurement infrastructure and use data to guide prioritization and investment decisions
• Demonstrated ability to lead and scale cross-functional teams while influencing across Product, Marketing, Sales, and Customer Success
• Excellent communication skills, with the ability to set clear priorities for executives and operators
• Experience in product analytics, digital adoption, or developer/product tools companies
• Background scaling growth in hybrid self-serve and enterprise environments
• Experience with SFDC, Omni, Clari, and/or other AI-driven revenue analytics tools