Sr. Lifecycle Marketing Manager

Playlist is a wellness technology company connecting businesses and individuals with fitness, wellness, and self-care experiences through brands including Mindbody and ClassPass. The Sr. Lifecycle Marketing Manager will own and optimize B2B lifecycle communications and campaigns across email, in-product messaging, SMS, and web channels. The role partners with cross-functional teams to drive engagement, retention, expansion, experimentation, reporting, and marketing automation effectiveness.

Responsibilities:

• Own the strategy, execution, and optimization of B2B lifecycle communications across email, in-product messaging, SMS, and select web channels
• Develop personalized and segmented campaigns that support acquisition, engagement, upsell, retention, and expansion
• Lead campaign planning, stakeholder alignment, content deployment, experimentation, reporting, and continuous optimization
• Partner with Sales and Onboarding to strengthen customer engagement, retention, and expansion opportunities
• Collaborate with Lifecycle Marketing, Product Marketing, Marketing Technology, Sales, and Creative to deliver cohesive, customer-centered communications
• Manage multiple campaigns and business requests, prioritizing effectively across competing deadlines and ensuring high-quality execution
• Define and report on lifecycle success metrics, using insights to shape strategy and improve performance
• Partner with Marketing Technology and Operations to strengthen automation capabilities, scalability, and program effectiveness

Requirements:

• 6+ years of marketing experience, including 4+ years in lifecycle marketing
• Experience managing lifecycle communications across email and in-product channels
• Proven experience owning end-to-end lifecycle programs, including strategy, campaign planning, creative briefs, segmentation, personalization, calendar management, execution, and optimization
• Experience with marketing automation platforms, CRM systems, and analytics tools
• Strong analytical skills, including experience designing, executing, and measuring A/B tests
• Excellent project management, prioritization, communication, and stakeholder management skills
• Strong attention to detail, sound judgment, and the ability to independently deliver high-quality work
• preferably within a B2B SaaS or technology company
• SMS experience as a plus
• Experience with Marketo and/or Pendo is a plus