Sr. Product Marketing Manager (Technical Products)

ActiveProspect is a consent-based marketing platform that helps brands and publishers with lead acquisition, compliance, data identification, lead orchestration, and vendor management. The Senior Product Marketing Manager will lead market intelligence, product positioning, pricing, messaging, sales enablement, content creation, and go-to-market strategies for the InfutorData division while partnering with Product Management, Sales, and Marketing.

Responsibilities:

• Market Intelligence. Own the collection of market and customer data to enable the product team to drive value through our products. Conduct competitor analysis, read industry news, customer interviews, surveys, analysts, experts, etc., to gather data and turn into actionable insights
• Product Positioning & Pricing. Lead product marketing strategy and execution, including developing personas; positioning, competitive differentiation, and pricing strategy
• Messaging: Own message map for product offering. Create crisp value propositions that resonate with the target audience and drive go-to-market plans
• Sales Enablement. Understand and support our sales teams; train them on the problems we solve for our buyers and users; develop internal sales tools, presentations, and training materials to empower the sales team to communicate product value effectively using HighSpot. Develop external collateral and teach the sales team how and when to use it. Provide enablement content, such as case studies, to highlight value propositions
• Thought leadership. Create thought leadership content for industry events while directing our content writers on key messaging points for whitepapers, blogs, presentations, webinars, and videos
• Go To Market strategy & Release Strategy: Work with the marketing team to define coherent marketing strategies and communication plans for each InfutorData product. Develop and execute GTM strategies for new product launches, features, and updates
• Collaboration: Partner with Product Management to influence product roadmap decisions and ensure alignment with market needs
• Content Creation: Produce high-impact marketing content, including case studies, whitepapers, product videos, webinars, and blog posts
• Performance Metrics: Measure and analyze the success of product marketing initiatives, providing actionable insights for continuous improvement

Requirements:

• 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
• Bachelor's degree in Marketing, Business, Communications, Data Analytics or a related field
• Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
• Experience in lead generation, performance marketing, or compliance-driven environments
• Familiarity with APIs, data flows, data providers, identity graphs
• Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
• Proven track record of successful product launches and GTM campaigns
• Strong analytical skills and a data-driven approach to decision-making
• Excellent communication skills, both written and verbal
• Proficiency in creating sales enablement tools and marketing content
• Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools
• Customer obsession
• Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution
• Authorization to work in the U.S
• Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable
• MBA is a plus