Senior Product Marketing Manager, Agentic Identity Security (Apono)

1Password is a cybersecurity company focused on secure identity, access, and digital productivity for humans, machines, and AI agents. The Senior Product Marketing Manager will define Apono’s narrative, positioning, and market-entry strategy for agentic identity security, while leading messaging, launches, sales enablement, customer research, and cross-functional execution.

Responsibilities:

• Define the narrative and market-entry strategy for Apono’s next chapter as part of 1Password
• Evaluate existing positioning and messaging, preserve what remains valuable, and evolve what no longer reflects the product or market
• Build deep understanding of customers, personas, use cases, market dynamics, and the challenges organizations face as AI agents interact with enterprise infrastructure
• Own messaging, product marketing strategy, launch planning, sales enablement, and the content direction that supports them
• Partner closely with senior product, engineering, marketing, sales, and go-to-market leaders to connect strategy across the business
• Bring ideas from strategy through execution, using customer and market feedback to refine the story and priorities
• Help shape the capabilities and resources the product marketing function needs as the business grows

Requirements:

• Bring experience in cybersecurity, deep technology, or business-to-business (B2B) software, with an understanding of technical buyers and complex markets
• Bring a clear strength in product marketing, such as product launches, market-entry strategy, positioning, messaging, or narrative development
• Think strategically while staying close to execution, turning ambiguous opportunities into clear priorities, plans, and outcomes
• Work proactively and take ownership by identifying what needs to be done, building alignment, and moving the work forward
• Communicate with clarity and confidence with executive, product, engineering, sales, and marketing audiences
• Use AI tools and agents thoughtfully to improve research, planning, messaging, and workflow scale while maintaining sound judgment and a human point of view
• Have experience shaping an emerging category or working in a high-growth or changing organization