Marketing Program Manager, Consumer Tax

H&R Block is seeking a Marketing Program Manager, Consumer Tax to lead the planning, coordination, and execution of integrated marketing campaigns and strategic initiatives across its Consumer Business Unit. The role coordinates cross-functional teams, manages timelines and budgets, monitors risks, and ensures campaigns launch successfully in support of business objectives.

Responsibilities:

• Lead the planning, coordination, and execution of integrated marketing campaigns and strategic initiatives across the Consumer Tax business
• Partner with GTM Strategy and marketing leaders to develop project plans, timelines, milestones, deliverables, and launch requirements
• Align cross-functional teams around priorities, objectives, dependencies, and key campaign milestones
• Coordinate work across marketing, creative, operations, finance, legal, and compliance teams to drive seamless execution
• Facilitate project meetings and working sessions to maintain momentum, accountability, and stakeholder alignment
• Monitor initiative progress, identify risks and blockers, and proactively drive resolution
• Manage project documentation, campaign timelines, and execution plans throughout the project lifecycle
• Ensure campaigns and initiatives launch on time, within budget, and in support of business objectives
• Provide regular status updates, reporting, recommendations, and budget visibility to marketing leadership
• Foster collaboration, transparency, and adaptability while helping teams navigate competing priorities and evolving business needs

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience
• 5+ years of experience in project management, program management, marketing operations, campaign management, or a related discipline
• Proven experience leading complex, cross-functional initiatives from planning through execution
• Strong organizational, project planning, and prioritization skills with the ability to manage multiple workstreams simultaneously
• Demonstrated success coordinating diverse stakeholders and navigating competing priorities in a fast-paced environment
• Excellent verbal, written, presentation, and stakeholder communication skills, with the ability to influence without direct authority
• Strong problem-solving, risk management, and project management tool proficiency
• Experience supporting integrated marketing campaigns or go-to-market initiatives
• Experience working within a Marketing Operations, Program Management Office (PMO), or similar environment
• Familiarity with Agile marketing methodologies
• Project Management certification (PMP, Agile, Scrum, or equivalent)
• Experience working in a highly matrixed organization