Manager, Email Production

Torrid is committed to cultivating a welcoming, inclusive, and diverse culture. The Manager of Email Production leads the Email Production team in executing dynamic, data-driven, integrated email marketing initiatives and owns end-to-end production across email and other owned channels. The role establishes production standards, oversees QA, develops lifecycle programs, and mentors digital producers while partnering with cross-functional teams.

Responsibilities:

• Serve as the expert-level owner and technical SME for Cordial, including Podium, journey/automation orchestration, segmentation, attributes, events, and dynamic content
• Independently architect and execute complex, multi-step lifecycle journeys across Email, SMS, and Push, including triggers, entry/exit logic, decisioning, and suppressions
• Build sophisticated personalization and conditional logic using HTML/CSS, Smarty, customer attributes, behavioral/transactional data, and product feeds
• Translate business and customer use cases into the necessary data, logic, technical build, and orchestration, troubleshooting issues independently
• Champion a modular-first approach, developing reusable components, templates, and scalable systems rather than one-off campaigns
• Advance triggered, event-based, and personalized CRM programs in partnership with Marketing
• Partner with CRM, Creative, Data, and IT on data integrations, technical capabilities, campaign execution, and production improvements
• Oversee email production and QA, ensuring accuracy, proper rendering, deliverability, and deployment across campaigns
• Identify opportunities to leverage AI and automation to reduce manual production work, accelerate build and QA processes, and expand team capabilities
• Lead, mentor, and develop email/digital producers, while managing priorities, rush requests, workload, training, and career development
• Establish, document, and champion Owned Channel production standards and best practices, fostering continuous learning, experimentation, and process improvement

Requirements:

• 5+ years of experience as a web producer, digital producer or web content specialist
• 1+ year(s) of experience leading a team of digital producers
• Expert-level Cordial experience, including Podium, journeys/automation, segmentation, attributes, events, and dynamic content
• Strong hands-on HTML/CSS and Smarty skills, with demonstrated experience building advanced personalization and conditional logic
• Proven experience building triggered, event-based, and multi-step lifecycle programs across Email, SMS, and Push, using customer, behavioral, transactional, and product data
• Senior-level CRM technical expertise and problem-solving ability, including modular development, data integrations, troubleshooting, and cross-functional partnership with CRM, Creative, Data, and IT