Senior Product Manager, SEO

Redfin is a technology-driven real estate company with a major real estate brokerage website. The Senior Product Manager, SEO will lead organic search strategy and growth across Redfin Rentals, Rent.com, and Apartment Guide by prioritizing SEO opportunities, translating requirements into engineering solutions, and managing performance reporting. The role also involves cross-functional collaboration, competitor monitoring, and initiatives such as internal linking and digital PR.

Responsibilities:

• Set and deliver the SEO product strategy and roadmap across Redfin Rentals, Rent.com and Apartment Guide, prioritizing opportunities to grow traffic, rankings and market share
• Translate opportunities into clear requirements for engineering, and partner with them from discovery through measurement
• Maintain the SEO backlog for each site, balancing impact, effort and business priorities
• Define success metrics forecast, and own performance reporting (traffic, rankings, competitive standing, project impact etc) for your properties, with regular updates to stakeholders on progress, risks and investment needs
• Drive SEO initiatives beyond on-site product work, including internal linking and digital PR
• Partner with Analytics and Data Engineering to improve reporting and opportunity sizing
• Monitor competitors and the search landscape to spot where the properties can gain or defend share

Requirements:

• 5+ years of technical and product-led SEO expertise, including hands-on use of rank tracking (e.g. Nozzle), SEO platforms (e.g. Semrush, Ahrefs), and AI search visibility tools (e.g. Profound)
• Strong data fluency - comfortable writing SQL (by hand or LLM) independently to investigate performance and surface opportunities
• Proven experience translating product/SEO requirements into engineering-ready stories and acceptance criteria
• Strong stakeholder management, including with senior and executive leaders, and the ability to manage multiple workstreams across product, engineering, analytics and marketing
• Experience managing SEO across large-scale consumer sites or marketplaces
• ideally in rentals, real estate, or another inventory-driven business
• Experience using Claude (or similar) to automate analysis, reporting or documentation
• Python proficiency for data analysis/visualization
• Experience leading SEO strategy and execution across multiple brands at once