Senior Project Marketing Manager & Social Media Head

Together Light Incorporated is seeking a Senior Project Marketing Manager and Social Media Head to lead its inbound marketing function and drive revenue growth. The role is responsible for developing and optimizing multi-channel marketing campaigns, overseeing paid media and lead generation, and managing an international marketing team through data-driven decision-making and continuous optimization.

Responsibilities:

• Develop and execute multi-channel marketing strategies that drive high quality lead growth
• Optimize and scale landing pages to maximize lead conversion
• Identify high-performing marketing campaigns and channels and scale them effectively
• Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships
• Leverage satisfied customers to drive referral-based growth
• Blow up the internet with good links, great content, etc, all getting us to rank higher
• Oversee structured snippets implementation
• Lead and manage an international marketing team
• Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities
• Provide mentorship, training, and coaching to ensure high team performance
• Work closely with tech and product teams to optimize user experience and tracking
• Track and analyze key marketing metrics to optimize ROI
• Conduct funnel analysis to identify areas for improvement
• Coordinate with CRO to identify new tests to improve offers, pricing, and promotions

Requirements:

• Are you experienced in leading and managing a high-performing remote marketing team?
• Can you also roll up your sleeves and do the job yourself when your team lacks specific skills?
• Have you successfully optimized marketing landing pages to increase conversion rates?
• Are you skilled in overseeing paid media, content marketing, and influencer partnerships?
• Can you mentor and coach a diverse international marketing team?
• Do you thrive on data-driven decision-making and continuous marketing optimization?
• Are you ready to take ownership of the entire inbound marketing function of a thriving company?
• you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts
• Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business
• We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand
• Don't know what value based bidding is? Please don't apply
• you can't be a loner or insist on doing everything yourself
• You need to be able to delegate, mentor, hold people accountable to high standards. "Dig deep" into the details when required
• If you "delegate and forget it", then don't apply
• You need to be regularly, deeply involved with all your people, working together and achieving results