Product Manager II, Growth - Notifications

Coinbase is a company focused on increasing economic freedom and building the future of finance. The Product Manager II will own the end-to-end notifications platform across push, in-app, and email channels, driving engagement and retention through ML-powered relevance, experimentation, and personalization.

Responsibilities:

• Own the product roadmap for Coinbase's notifications platform across push, in-app, and email channels, balancing infrastructure investment with growth experimentation
• Drive measurable improvements in user engagement, activation, and retention through personalized, ML-powered notification strategies
• Partner with Engineering, Data Science, and Marketing to build relevance models that improve targeting precision and reduce notification fatigue
• Lead experimentation programs (A/B and multivariate testing) to validate notification timing, content, and channel selection at scale
• Shape the long-term platform architecture to support new channels, audience segmentation, and real-time personalization capabilities

Requirements:

• 5+ years of product management experience with at least 2 years focused on growth, engagement, or lifecycle products at scale (1M+ users)
• Proven track record shipping ML-powered personalization or relevance features, with demonstrated ability to partner with data science teams on model development and evaluation
• Deep expertise in experimentation methodology, including designing A/B tests, defining success metrics, and interpreting results to inform roadmap decisions
• Experience owning a multi-channel messaging or notifications platform (push, in-app, email), including deliverability, opt-in optimization, and frequency management
• Fluency in SQL and data analysis tools, with a demonstrated habit of self-serving insights to drive product decisions without waiting for analyst support
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality