Principal Product Designer

Bankrate is hiring a Principal Product Designer to shape its consumer experience strategy and advocate for consumers. The role leads large-scale design initiatives, coordinates generative research, builds design and UX copy systems that work with agentic tools, and mentors designers while driving cross-functional innovation.

Responsibilities:

• Consumer Vision & Strategy: Form a view of where the consumer experience should go, including how it advocates for the consumer, and argue for it. Make it concrete with concepts, principles, and prototypes teams can build toward
• Strategic Implementation: Make the high-level calls on how brand and consumer experiences are implemented, and lead large-scale projects solo or with other designers
• Research Coordination & Generative Discovery: Work with the Lead Consumer Researcher to decide what we research next, including generative discovery that looks past the current roadmap. Frame the questions, and make sure the findings change what gets built
• Agentic Systems Enablement: Build the systems that let designers and agents work well together. That includes the design system and UX copy system, plus everything around them: how they're structured, documented, connected to code, and exposed to agentic tools. Design ownership is shared, so your job is the systems thinking: deciding where rules help and where they slow people down
• Cross-Functional Innovation: Drive consumer innovation and strategic initiatives that span functions. Find opportunities no single team owns, make the case, and work with product and engineering to get them started
• Mentorship & Design Org Capability: Mentor designers at every level through direct feedback, critique, and working next to them on hard problems. Raise what the whole team can do with workflows, tooling, standards, and skills others can adopt. Turn what works for you into something the team uses

Requirements:

• Your portfolio shows design work that changed product strategy or how teams operate, across teams and not only within one
• You've set a long-range consumer vision and can show what shipped because of it
• You've run or directed generative discovery and worked well with dedicated researchers
• You can separate a finding from an opinion
• You work in codebases, agentic tools, and component systems (shadCN, Tailwind, Next.js)
• You prototype in code, contribute in GitHub, and have a tested view on how agentic tooling changes what designers can build
• You know where polish matters and where a rough answer is enough, accessibility included, and you can explain the tradeoff to others
• You've built or rebuilt a design system or similar shared system in production, and you've thought about how agents use it
• People around you get better
• You give direct feedback and earn trust with PMs, engineers, and designers who don't report to you
• You've worked in fintech, at a startup, or on consumer advocacy, and can help move our UX further toward the consumer's side