Manager of Sales Training and Development

CGI Digital is a full-service digital marketing company that supports local businesses with growth-focused marketing solutions. The Manager of Sales Training and Development will build and scale the sales training program, deliver initial and ongoing training, coach sales representatives, track cohort performance, and collaborate with Sales Leadership to improve Salesforce-driven coaching and sales results.

Responsibilities:

• Design and deliver initial training for every new-hire to cut ramp time
• Build repeatable training programs, playbooks and systems that let us ramp more reps without losing quality
• Partner with Sales Leadership to scale our Salesforce program so pipeline, training progress and performance drive coaching decisions
• Ensure every rep masters our sales process, products and AEO positioning
• Stay embedded with each sales rep after training: in sales meetings, call reviews and one-on-ones
• Run ongoing training on prospecting, pipeline building, discovery, consultative selling, objection handling, closing and account growth
• Give specific, actionable feedback on live and recorded calls
• Validate readiness through assessments, role-plays, call reviews and performance data
• Track ramp time, skill adoption, conversion and quota attainment by cohort
• Report insights to Sales Leadership and refine training based on the numbers
• Build and maintain playbooks, lesson plans and self-paced content
• Coach, mentor and partner with every rep
• Set the standard for accountability, continuous improvement and growth
• Raise the bar with proven best practices from outside
• Maintain firsthand selling credibility by periodically participating in live HelloNation sales opportunities, demonstrating discovery, presentation, objection handling and closing techniques for the team

Requirements:

• 3+ years of sales training, with measurable impact on ramp time, performance or retention
• Experience scaling a sales department and a Salesforce program
• Initial and ongoing training experience, including supporting reps 6–12 months past their cohort
• A proven record of meeting or exceeding sales goals, with strong prospecting, pipeline and deal-progression skills
• A background as a Sales Manager, Team Lead, enablement professional or adult-learning instructor
• Strong command of consultative and insight-based selling methodologies
• Experience with SPIN, Challenger, Sandler or similar sales frameworks
• Excellent facilitation and coaching skills, in person and virtually
• Digital marketing experience selling, leading or training in digital marketing, advertising or media
• Strong Salesforce reporting skills; familiarity with LMS and virtual training tools