Principal Product Manager – Ads Experiences

Fetch is seeking a Principal Product Manager to lead consumer advertising experiences and revenue-generating product portfolios. The role will develop and scale products across dining, shopping, offers, rewarded media, and surveys; manage product managers; and partner cross-functionally to drive strategy, experimentation, monetization, and business growth.

Responsibilities:

• Own portfolio strategy and roadmap, balancing user value, partner outcomes, and Fetch’s growth, revenue, and margin goals
• Identify new business and partnership opportunities through customer insights, market research, addressable market analysis and Fetch’s strategic goals
• Build new products from idea to launch. Define strategy and validation milestones, test demand and economics, and decide where to invest, iterate, or stop
• Scale established verticals and promising MVPs, including dining and rewarded surveys, by improving discovery, conversion, engagement, retention, and monetization
• Shape consumer advertising experiences, including rewarded video, through thoughtful ad placements and interactions that balance user and advertiser needs
• Manage and coach product managers while staying hands-on with your own initiatives. Set clear expectations, strengthen product judgment, and establish rigor in strategy, planning, and execution
• Partner with Engineering, Design, and Data to scope and ship products, prioritize within resource constraints, and move quickly through ambiguity
• Partner with GMs, Sales, Marketing, and Partnerships on commercial goals, partner integrations, and launch plans
• Define KPIs and use experimentation to guide roadmap priorities and validate user engagement, incremental revenue, and margin impact
• Align teams and executives through clear strategy documents, investment recommendations, and communication of results, risks, and tradeoffs

Requirements:

• 8+ years of product management experience, including ownership of revenue generating consumer products
• 2+ years managing and developing product managers while maintaining hands-on product ownership
• Experience with consumer advertising and monetization, especially ad and offer experiences within consumer apps or publisher surfaces
• Experience launching and scaling new businesses, with strong judgment across product market fit, market sizing, unit economics, and investment priorities
• Strong execution skills with fluency in using KPIs, experimentation, and customer insights to guide decisions and deliver measurable outcomes
• Ability to align executives, GMs, and cross-functional teams on strategy and commercial goals, and work directly with partners on integrations and launches
• Enthusiasm for applying AI to research, prototyping, and analysis, with an understanding of its limitations
• 2+ years building ad or offer experiences
• Experience with rewarded, commerce, loyalty, marketplace, or partnership driven products, or in a scaled technology organization with strong product practices