Senior Manager, Content Marketing

AutoVitals provides SaaS products that help auto repair shops attract customers, improve communication and service, increase efficiency, and grow profitability. The Senior Manager, Content Marketing will build and lead the content function, owning strategy, editorial operations, segmented content creation, SEO, website content, performance reporting, and content-driven lead generation. The role is hands-on initially and will eventually hire and develop a content marketing team.

Responsibilities:

• Own the content strategy for AutoVitals and the editorial calendar that runs it, and hold that calendar as more people contribute to it
• Build the segmented library: content by shop size and type, cut against buyer role, so each reader finds material written for them rather than for a general audience
• Design the journey between pieces so each one leads to the next and moves a reader measurably closer to a sales conversation
• Write and produce across formats yourself, including articles, guides, website copy, email, video scripts, and product-supporting material
• Audit the existing library, retire what is dated, and rebuild what is worth keeping
• Create proof content, including customer stories and case studies, that a prospect can verify on their own after a rep has talked to them
• Write content to the SEO plan set by demand generation, including keyword targeting, on-page optimization, content structure, and internal linking, so the library ranks for the terms shops actually search
• Own the AutoVitals website content, including ongoing updates and new pages
• Track and report content performance, including rankings, traffic, engagement depth, and conversion into qualified leads
• Take positioning from product marketing and turn it into content, including content that drives adoption of features already in market, not only what is new
• Write the copy demand generation runs on, including ad copy, landing page copy, email sequences, and webinar promotion, and supply the narrative, deck, and follow-up behind webinars and events
• Pull material from sales, training, and shop success so content reflects what customers actually ask
• Set the standard for voice and quality with brand, and hold it as contributors, freelancers, and agencies come and go, including the brief, the standard, and acceptance for outsourced work
• Build content into a function with defined standards, process, and repeatable output, with an operating cadence across product marketing, demand generation, and brand so content is planned against launches and campaigns
• Hire, onboard, and develop content marketers as the team grows

Requirements:

• Pragmatic Marketing or Product Marketing Alliance certification
• Experience taking a multi-product platform to market
• Experience marketing to small and medium-sized businesses, particularly in automotive, home services, or a similar vertical
• Familiarity with Salesforce and HubSpot
• Background or knowledge of the automotive repair industry