Senior Growth Marketing Manager, National

Axios is seeking a Senior Manager of National & SME Growth to lead subscriber acquisition and audience growth across its national newsletter portfolio and a new SME audience growth initiative. The role will own acquisition strategy, paid media, experimentation, channel diversification, audience expansion, retention initiatives, and cross-functional growth partnerships.

Responsibilities:

• Own subscriber growth targets across Axios’s national newsletter portfolio
• Execute acquisition strategies across paid, owned, and earned channels
• Monitor audience composition, growth performance, and acquisition efficiency
• Contribute insights and recommendations to weekly growth reporting
• Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms
• Drive diversification away from concentrated acquisition channels
• Establish and optimize CAC and conversion benchmarks by audience segment
• Partner with Creative on campaign messaging and assets
• Build and validate a new SME audience acquisition model
• Run experiments around audience-product fit and conversion economics
• Partner cross-functionally with Editorial, Product, Revenue, and PDT teams
• Make data-driven recommendations on what to scale, refine, or retire
• Support national audience expansion through distribution partnerships
• Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
• Use AI-enabled workflows to improve experimentation, analysis, and campaign execution

Requirements:

• 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing
• Proven experience growing subscription, membership, or first-party audience businesses
• Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels
• Strong analytical skills across CAC, LTV, attribution, and funnel optimization
• Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)
• Experience launching or scaling new growth initiatives or audience programs