Senior Content Marketing Manager

CaptivateIQ provides a Sales Performance Management solution that helps revenue teams automate processes, achieve revenue targets, and adapt to business change. The Senior Content Marketing Manager will own the full content lifecycle, develop the company’s market point of view, and build distribution across social and owned channels to drive awareness, engagement, traffic, audience growth, and pipeline.

Responsibilities:

• Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans
• Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time
• Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines
• Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes
• Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI
• Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity
• Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics
• Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building
• Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed
• Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality

Requirements:

• 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand
• Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives
• Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement
• Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives
• Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI
• Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback
• Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work
• Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation
• Proven customer focus; builds trusted relationships and uses voice‑of‑customer to shape content strategy and execution
• Consistent results orientation; meets goals, drives impact, and iterates based on outcomes
• Strong planning and organization; prioritizes, sequences, and manages multiple workstreams and stakeholders effectively
• Discipline in managing and measuring work; sets clear objectives, defines success metrics, and builds feedback loops
• High creativity; generates original, differentiated ideas and connects dots across channels and formats
• Broad perspective; ties day‑to‑day content to business goals, market dynamics, and future implications
• Vision and purpose; articulates compelling narratives
• Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation; executive ghostwriting; original research programs