Senior Product Marketing Manager

Moore is a data-driven constituent experience management company serving purpose-driven organizations through integrated supporter experiences across platforms, channels, and devices. The Senior Product Marketing Manager will lead go-to-market strategy, positioning, messaging, and launch execution for Moore’s data-driven solutions while partnering cross-functionally to drive product adoption, pipeline, and revenue growth.

Responsibilities:

• Drive measurable impact on pipeline creation, product adoption, and revenue growth through strategic go-to-market execution
• Develop, implement, and communicate the product marketing vision, goals, and roadmap across Moore's product portfolio
• Develop and execute go-to-market plans for product launches and major initiatives, including objectives, channels, timelines, owners, budgets, and deliverables across web, email, social, events, digital, and PR
• Own marketing launch strategy and execution, including launch classification, stakeholder alignment, go/no-go readiness, sales training, post-launch measurement, and retrospectives
• Conduct market and competitor analysis to inform positioning and product strategy; identify trends, opportunities, and threats and translate insights into actionable recommendations
• Define, refine, and maintain buyer personas based on customer research, behavioral data, and sales feedback
• Partner with Product to align marketing strategy with product development cycles and support product strategy, positioning, packaging, and commercialization
• Influence and align stakeholders across Product, Sales, Customer Success, Communications, and Marketing to execute unified go-to-market strategies
• Define product-led lifecycle and adoption strategies in partnership with Digital Marketing
• Translate complex product capabilities into compelling value propositions tailored to buyer needs and market trends
• Lead development of product messaging, positioning, and customer-facing narratives that differentiate Moore in a competitive marketplace
• Own product marketing briefs, message architecture, and quality standards for sales and marketing materials
• Partner with Content, Design, Digital Marketing, and Communications to produce and deliver channel-specific marketing and product utilization assets
• Equip Sales with effective enablement, including product training, pitch decks, battlecards, objection handling, competitive intelligence, and feedback loops with sellers
• Define and track product marketing KPIs, using performance insights to optimize go-to-market strategy, launch effectiveness, product adoption, pipeline contribution, and revenue impact

Requirements:

• Bachelor's degree
• At least 7 years of experience in product marketing, preferably in B2B marketing for SaaS, data analytics, or nonprofit technology solutions
• Experience with marketing automation platforms, analytics tools, and CRM systems
• Proven track record of leading and executing successful product launches and campaigns across channels
• Experience aligning product marketing strategies to pipeline growth, product adoption, and annual recurring revenue and retention goals
• Strong project management and organizational skills, with the ability to manage multiple tasks and deadlines
• Proficiency in defining KPIs, interpreting campaign and product adoption data, and using insights to optimize strategy
• Expertise in managing product launch timelines, stakeholder coordination, and readiness checklists
• Ability to meet aggressive deadlines and juggle multiple assignments
• Excellent written and verbal communication skills, with the ability to craft clear, concise, and compelling messages for different audiences and channels
• preferably in B2B marketing for SaaS, data analytics, or nonprofit technology solutions