Sr. Manager Dealer Channel Go-to-Market and Partner Enablement

FUJIFILM North America Corporation’s Business Innovation Division provides office, commercial print, and digital transformation solutions. The Sr. Manager, Dealer Channel Go-to-Market and Partner Enablement will develop dealer channel strategies, lead go-to-market and demand generation programs, manage strategic dealer relationships, and build partner enablement initiatives. The role also oversees digital partner infrastructure, field marketing, cross-functional execution, and team performance.

Responsibilities:

• Build high impact sales enablement materials: pitch decks, battlecards, solution briefs, competitive positioning, and vertical specific messaging
• Align closely with Sales leadership to support pipeline growth, strategic accounts, and territory expansion
• Translate technical product capabilities into compelling business value propositions for dealer principals, sales reps, and end customers
• Support field sales through targeted campaigns, account-based initiatives, and opportunity level marketing support
• Develop and execute national dealer channel strategies to drive growth, retention, and market penetration
• Serve as the primary point of contact for key dealer principals, distributors, and strategic accounts
• Conduct regular dealer business reviews to assess performance, operational effectiveness, and growth opportunities
• Identify opportunities to strengthen dealer engagement, improve partner performance, and increase FUJIFILM share of wallet
• Support recruitment, onboarding, and development of new dealer partners in priority markets
• Build scalable partner enablement programs including co-branded campaigns, launch kits, training, sales toolkits, and partner communications
• Ensure dealers have the tools, resources, and support needed to effectively represent the FUJIFILM brand
• Lead adoption of dealer programs, pricing initiatives, and operational processes
• Shape MDF strategy and evaluate program effectiveness, ROI, and partner impact
• Gather partner feedback and recommend improvements to programs, products, and channel support models
• Serve as a key partner to Product Management to align positioning, segmentation, and launch readiness
• Lead GTM execution for FUJIFILM's A3/A4, Production portfolio and future product categories
• Ensure Sales and Channel teams are fully enabled with clear messaging, training, and launch support materials
• Drive alignment across Product, Sales, Marketing, and Operations to deliver consistent market storytelling
• Lead integrated marketing campaigns supporting dealer driven revenue opportunities
• Align demand generation strategies with priority dealers, vertical markets, and strategic partner segments
• Oversee paid media, digital advertising, and targeted commercial programs with a focus on measurable business outcomes
• Analyze campaign performance and channel data to optimize strategy and maximize ROI
• Oversee dealer facing digital platforms including the Partner Portal, CRM, CMS, and enablement systems
• Ensure digital tools support lead generation, partner engagement, and sales enablement distribution
• Drive continuous improvements in user experience, accessibility, and conversion performance
• Lead execution of trade shows, dealer events, customer engagements, and industry activations
• Align event strategy with Sales and Channel priorities to maximize pipeline generation and relationship development
• Ensure strong pre-event promotion, onsite engagement, and post event follow up
• Partner closely with Sales, Marketing, Pricing, Operations, Customer Service, and Finance to support channel objectives
• Coordinate resolution of dealer operational issues related to orders, pricing, contracts, inventory, and support
• Present performance updates, competitive insights, and strategic recommendations to executive leadership
• Manage marketing and channel investments across campaigns, programs, and events
• Mentor team members with a focus on accountability, execution excellence, and commercial impact
• Set performance goals, provide constructive feedback, and conduct performance evaluations to ensure team members meet expectations
• Strong ability to influence people and align remote teams to achieve agreed goals and objectives
• Champions an environment that reflects Fujifilm's value
• Other duties as assigned

Requirements:

• Bachelor's degree in Business, Marketing, Communications, or related field
• 10-15+ years of progressive experience in B2B marketing, channel enablement, GTM execution, or dealer/channel sales
• Strong background in channel marketing, partner enablement, and commercial GTM strategy
• Experience managing dealer, distributor, or reseller networks at regional or national scale
• Proven ability to drive revenue growth, partner engagement, and channel adoption
• Strong relationship management
• Proven relationship and stakeholder management ability
• Analytical mindset with strong data interpretation and reporting capabilities
• Executive level communication, presentation, and storytelling skills
• Experience with CRM, CMS, partner portals, and digital marketing platforms
• Excellent cross-functional teamwork skills (product management, support, sales, service, and management)
• Operational problem-solving expertise
• Essential communication skills, both written and verbal
• Working knowledge of Microsoft applications including Word, Outlook, and PowerPoint with advanced proficiency in Excel and reporting tools
• Experience in imaging, manufacturing, technology, or industrial distribution industries
• Familiarity with dealer pricing programs, channel incentives, and MDF co-op marketing models
• Experience working with CRM and channel management systems such as Salesforce or similar platforms
• Experience leading cross-functional channel initiatives and operational improvements
• Experience with building a team