Market Strategy & Growth Leader

GE Vernova is seeking a Market Growth Leader to develop and execute regional market strategy and commercial plans for Grid Automation, Sensing, and Diagnostic Solutions. The role owns market assessment, segmentation, solution definition, demand creation, prospecting, and internal solution advocacy across North America while supporting Sales and Product Line strategy.

Responsibilities:

• Own the market assessment and sizing for North America: develop and drive market size analysis including TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market). Identify market trends, adoption patterns, regulatory drivers, and competitive positioning. Ensure consistent methodology and credible market perspective across the team
• Define, implement and maintain market segmentation and target account lists: develop market segmentation criteria, identify high-priority customer types and buyer personas. Build and maintain target account lists in common format across all Growth Leaders to guide prospecting and customer acquisition strategy
• Collaborate with Global Product Line on North American market intelligence: feed regional market insights, segmentation, regulatory trends, and competitive findings into global roadmap planning to ensure regional market realities inform product decisions
• Support Long Term Strategy (LTS) planning: provide regional market insights and multi-year market evolution perspective to inform 3-5 year product strategy. Validate regional market assumptions and ensure regional customer needs and competitive positioning are reflected in long-term product direction
• Create the commercial strategy and attack plan: define regional positioning, value proposition, and customer use cases informed by market assessment and global guidance. Develop go-to-market approach targeting high-priority accounts. Own the sales playbook that translates strategy into sales execution
• Develop and own the overall solution definition end-to-end: build and articulate the complete solution architecture including hardware components, software capabilities, licensing model, integration points, deployment approach, and total cost of ownership. Maintain as master reference to ensure consistent, commercially viable positioning across all customer and internal conversations
• Facilitate demand creation and customer engagement: coordinate with Marketing to generate thought leadership and lead flow. Speak at customer events and conduct product demonstrations, articulating market relevance and solution value. You are not expected to be a technical SME, but must be comfortable presenting and demoing to reinforce market positioning
• Own prospecting and opportunity identification: identify and qualify new customer opportunities using strategic market discovery conversations and pitches grounded in segmentation and market knowledge. Hand off to Sales when a commercial approach is defined; do not manage opportunities end-to-end
• Support the progression of qualified opportunities through the sales cycle: provide market, competitive, and solution architecture context to Sales as opportunities advance from identification through proposal. Attend key customer moments where GL market expertise and solution knowledge add value. Do not own sales execution or account management
• Act as champion for the solution internally: drive awareness and education across the Growth Team, Sales, and business lines on market potential, customer needs, solution architecture, and positioning. Provide training to Sales on positioning and solution architecture at launch and when material updates occur. Capture and share market insights and customer learning back to the team
• Metrics: Accountable for market assessment and sizing completion; target account list development and accuracy; commercial pipeline growth (count and dollars) from prospecting-qualified opportunities; customer pilots and proof-of-concept placement at target accounts; and profitable solution growth and gross margin by segment

Requirements:

• Bachelor's Degree in Power Engineering or other technical field, or equivalent work experience
• Minimum of 5 years of experience working with Utilities and/or Large Industrial customers on Automation & Control, Reliability, Telecom Infrastructure, or Power & Asset Management topics
• Minimum of 3 years experience in a commercial role (sales, account management, business development, or strategy)
• Minimum of 5 years experience in business planning, market strategy, or commercial analysis
• Entrepreneurial mindset: able to conceptualize, develop, and drive market opportunities and growth initiatives as a business end-to-end; comfortable building and operating initiatives as a business owner, not just a functional resource
• Ability to lead via influence across cross-functional partners (Marketing, Sales, Product, Commercial Operations, Engineering) where direct authority doesn't exist
• Proactive self-starter with "doer" mindset, able to drive execution with clear ownership and discipline
• Ability to synthesize quantitative market data and qualitative customer input into cohesive market strategy and communicate persuasively to customers and leadership
• Strong financial and analytical skills; comfort building market models, segmentation frameworks, and go-to-market strategies
• Exceptional prioritization and time management skills; ability to navigate dynamic environments and competing priorities while maintaining execution rigor and moving initiatives forward
• Comfort presenting to customer audiences and conducting product demonstrations without being a technical SME; ability to distill complex market dynamics and solution architecture into compelling executive briefs