Senior Product Manager, Web Growth

LastPass delivers secure access solutions that help individuals and organizations manage and protect access to applications, AI, and credentials. The Senior Product Manager, Web Growth will grow organic acquisition, improve website conversion, run experiments, and ensure lastpass.com is fast, reliable, technically excellent, and optimized for measurable growth.

Responsibilities:

• Grow organic visitor acquisition by developing and executing AEO and SEO strategies across lastpass.com
• Improve visitor-to-customer conversion by reimagining the customer journey and adding or refining web features
• Design and run conversion optimization experiments to identify and scale what drives growth
• Partner with engineering to keep lastpass.com fast, reliable, and technically flawless
• Guide day-to-day website changes to ensure they're optimized for growth outcomes
• Collaborate with the web analytics team to ensure accurate tracking and instrumentation across the site
• Partner with the Web Product Manager and product marketing to align roadmap priorities with growth goals
• Report on growth impact through regular updates, reporting, and dashboards that keep stakeholders informed

Requirements:

• Experience in growth-focused product management, including SEO/AEO-driven acquisition strategy
• Strong track record of designing and running conversion optimization experiments
• Ability to partner with engineering teams to improve website performance, reliability, and user experience
• Proficiency with web analytics tools and using data to identify opportunities, measure impact, and guide decisions
• Strong communication skills, with experience presenting growth results and recommendations to cross-functional stakeholders
• Collaborative and results-oriented approach, balancing rapid experimentation with technical rigor and measurable business outcomes