Social Media Marketing Specialist

Empire Gambit Studio is an independent game development studio seeking a volunteer Social Media Marketing Specialist to grow awareness of the studio and its projects. The role creates content, engages gaming communities, and supports marketing strategies across platforms while collaborating with the studio team.

Responsibilities:

• Develop and maintain a consistent social media presence across platforms
• Create and schedule engaging content that highlights development progress, studio milestones, game features, and team achievements
• Assist with marketing campaigns for game launches, demos, community events, and crowdfunding initiatives
• Monitor social media engagement and interact with community members in a professional and welcoming manner
• Research relevant gaming communities, industry trends, hashtags, and promotional opportunities
• Help manage and grow the Empire Gambit Studio Discord community
• Collaborate with developers and artists to gather screenshots, videos, updates, and promotional materials
• Track content performance and provide recommendations for improving engagement and reach
• Contribute to marketing plans, content calendars, and brand guidelines
• Assist with outreach to streamers, journalists, content creators, and indie game communities

Requirements:

• Strong communication skills and comfort working in a collaborative remote team
• Strong written and verbal communication skills
• Interest in social media marketing, digital communications, community management, or public relations
• Understanding of major social media platforms and their content formats
• Ability to create engaging posts tailored to different audiences
• Strong organization and time management skills
• Ability to work independently while collaborating with a remote team
• Willingness to accept feedback and adapt marketing strategies as needed
• Passion for video games and indie game development
• Experience managing personal, organizational, or professional social media accounts
• Familiarity with Canva, Adobe Creative Suite, CapCut, DaVinci Resolve, or similar content-creation tools
• Experience with community management on Discord, Reddit, or similar platforms
• Knowledge of social media analytics and engagement metrics
• Experience creating short-form video content, graphics, or promotional materials
• Understanding of Steam, itch.io, Kickstarter, or indie game marketing practices