Sr Marketing Manager

JPW Industries is a leader in woodworking and metalworking machinery and tools, with brands including Jet, Powermatic, Wilton, Edwards, Baileigh, and Axiom. The Senior Marketing Manager will lead channel-specific strategies and integrated campaigns to generate qualified pipeline, drive revenue, analyze marketing performance, and partner with Sales, Product, Service, the RAM Team, and external agencies.

Responsibilities:

• Develop and execute marketing plans that target high-value end-user segments through distributors, direct channels, and field initiatives
• Align marketing activities with sales priorities to hit revenue and margin goals
• Design and deliver multi-channel campaigns spanning digital advertising, email, promotions, social media, content, trade shows, and distributor programs to generate demand and brand awareness
• Keep messaging aligned across every touchpoint for a consistent brand experience
• Track and analyze campaign KPIs, SBU-level sales performance, and customer-level metrics to evaluate marketing effectiveness
• Report on performance, insights, and ROI, and recommend optimizations based on what the data shows
• Partner with Sales, Product Management, Service, and the RAM Team to deliver targeted tools, assets, and programs for field execution
• Work closely with external agencies to maximize the impact of marketing investments

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of B2B marketing experience with an emphasis on demand generation and revenue accountability
• Proficiency in CRM and marketing automation platforms such as Salesforce, HubSpot, Pardot, or similar
• Demonstrated ability to analyze data and use it to drive decisions and strategy
• Clear, concise, and persuasive in both written and verbal communication
• Experience with industrial, manufacturing, or tools markets is strongly preferred