Marketing Content Manager

Adit is hiring a Marketing Content Manager to own its content strategy across multiple channels, with a focus on B2B SaaS, healthcare technology, dental, and practice management. The role creates and optimizes conversion-focused content in collaboration with marketing, sales, design, and product teams.

Responsibilities:

• Own the content calendar and publishing cadence for assigned channels to keep output consistent and on schedule
• Write and edit high-quality copy aligned to brand voice, spanning emails, blogs, thought leadership, articles, testimonials, and more
• Collaborate with the design team to maximize content performance through strong visual-copy pairing
• Repurpose long-form content into multiple formats across channels to extend reach and value
• Track content performance and iterate based on engagement data to continuously improve results
• Manage freelance writers or contributors where needed to scale content output
• Ensure all published content meets brand and editorial standards before it goes live
• Partner with the Organic Marketing and paid marketing teams on keyword-driven briefs to align messaging
• Support campaign launches with timely content deliverables to keep launches on track
• Maintain an organized content archive and style guide for consistency across the team
• Understand the basics of campaign analytics to inform smarter content decisions

Requirements:

• 5-7 years in content marketing or copywriting
• Strong writing portfolio across blog, email, social, and web
• Comfortable working from SEO briefs and content calendars
• Experience with a CMS (WordPress, Webflow, or similar)