Sr. Manager or Director, Growth Marketing

Health-E Commerce is hiring a Sr. Manager or Director, Growth Marketing to own and scale full-funnel growth for Patiently, its telehealth brand for FSA-eligible weight loss and wellness care. The role leads paid acquisition, website optimization, experimentation, and performance reporting to drive customer acquisition, retention, and revenue.

Responsibilities:

• Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time
• Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization, and actively test new acquisition channels in order to diversify media mix and accelerate growth
• Drive conversion rate optimization across the full funnel, from ad click to purchase
• Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
• Lead the site experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
• Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals
• Track and report on conversion metrics, channel efficiency, and to inform budget and strategy decisions
• Possibly manage agencies and/or more junior team members as we grow the growth org

Requirements:

• Minimum 5+ years of experience in performance marketing, digital media, or growth
• Demonstrated ability to launch new channels from ideation through the build process, report creation, and daily optimization
• Deep hands-on expertise across on Paid Search and Paid Social
• Fluency in performance marketing fundamentals — LTV:CAC efficiency, attribution — and the ability to apply them in day-to-day execution
• Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs
• Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
• Experience with CRO, landing page and funnel optimization
• Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what"
• Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments
• Minimum of 5–7 years of performance marketing/growth experience, with hands-on ownership of mid-size paid media budgets
• Executes growth strategy effectively but typically with some guidance in highly ambiguous or 0-1 situations
• Partners well cross-functionally with peers in marketing and product
• 7+ years of performance marketing/growth experience, including end-to-end ownership of larger, multi-channel budgets
• Has independently built a growth strategy or function from scratch (0-1 experience) with minimal guidance
• Track record influencing senior stakeholders/leadership on strategy and budget decisions, and may have informally mentored or set direction for other growth hires