Senior Product Manager

Cattle Care is hiring a Senior Product Manager to discover and validate its next products for dairy farms. The role involves extensive farm-based customer discovery, rapid AI-powered prototyping, willingness-to-pay validation, ROI modeling, and delivery of a prioritized roadmap and recommendations for two products.

Responsibilities:

• Field discovery: Spend about 40% of your time on dairy farms across the US with owners, managers, and staff. Learn how the farm makes and loses money. Handle remote follow-ups and video calls the rest of the time
• Hypothesis generation and validation: Turn observations into testable hypotheses. Design quick experiments and decide on evidence, not enthusiasm
• Rapid, AI-powered prototyping: Use AI tools every day for research synthesis, analysis, and building clickable or functional demos. Put a working concept in front of a farmer in days, not quarters
• Willingness-to-pay validation: Get preliminary agreements, such as LOIs, pilot commitments, or priced pre-orders, from farms to pay a specific amount for a product before we build it
• ROI modeling and prioritization: Build a farm-level business case for each opportunity, including cost, payback, and 12-month ROI. Rank opportunities by value to farms, fit with our suite, and effort to build
• Cross-functional leverage: Work with Sales and Customer Success for farm access and market insight, and with Engineering for feasibility and estimates
• Recommendation: Present a validated roadmap and your Product #1 and #2 picks to the founder and Head of Product, who make the final call

Requirements:

• At least two products you discovered, validated, and saw through to launch
• You use AI tools every day and can build working demos and prototypes yourself, including by vibe coding, without waiting for engineering
• You know how to run customer interviews, design experiments, and separate a real need from a polite "that sounds nice."
• You're comfortable asking a customer to commit money before a product exists
• You can build a credible ROI model
• Excellent spoken and written English
• You can explain your reasoning to a farm owner and to an engineer equally well
• You set your own agenda and push work forward on your own, without needing a process around you
• Experience in the dairy, livestock, or broader agriculture industry, especially on farm operations or economics
• A hardware or IoT background (sensors, cameras, edge devices) or experience shipping physical-plus-software products
• Spanish, for talking directly with farm staff
• Experience with computer vision or ML products
• A startup background with experience taking a product from zero to one