Marketing Content Manager

Lofi is hiring a Content Marketing Manager to own content strategy and creation across its channels, turning paid media expertise into material for marketing leaders. The role builds Lofi’s brand voice, grows its LinkedIn presence, develops customer and sales content, and measures content performance.

Responsibilities:

• Own Lofi’s content strategy and calendar across LinkedIn, the blog, newsletter, and email
• Grow Lofi’s LinkedIn presence, for both the company page and the founders’ personal profiles, through posts, ghostwriting, and engagement
• Write thought leadership on AI, paid media, and multi-location marketing that positions Lofi as the expert in the room
• Turn client results into compelling case studies and customer stories
• Create sales enablement content such as one-pagers, decks, and email copy in partnership with the GTM team
• Use AI tools to research, draft, and repurpose content at scale while keeping the quality and voice high
• Measure performance across channels and report on what drives engagement, followers, and pipeline

Requirements:

• An exceptional writer who can make complex topics clear, specific, and interesting
• You have a point of view and aren't afraid to share it
• A proactive doer who is full of ideas and takes ownership end to end
• You don't wait for a brief; you write one
• Curious about marketing and advertising
• You want to understand how franchise and multi-location brands think about local media, not just write about it
• Data-minded
• You track what's working and double down on it
• Excited to build
• You'd rather shape the playbook than inherit one
• Thrives in a fast-paced, early-stage environment and operates well with autonomy
• 3–5 years in content marketing, ideally in B2B SaaS, martech, adtech, or at a marketing agency
• A portfolio of writing that shows range, clarity, and a strong voice
• Demonstrated success growing a brand or executive presence on LinkedIn
• Experience using AI tools in your content workflow
• Comfort with tools like HubSpot, Webflow or another CMS, and basic analytics
• Familiarity with paid media, performance marketing, or franchising is a strong plus