Sr. Product Marketing Manager

Tektronix is hiring a Senior Product Marketing Manager to serve as the commercial and market strategist for a portfolio of test and measurement products and solutions. The role translates customer and market insights into portfolio strategy, positioning, go-to-market plans, sales enablement, and initiatives that grow product adoption and revenue.

Responsibilities:

• Develop deep expertise in target markets, customer workflows, applications, and buying behaviors
• Identify emerging customer needs, industry trends, competitive threats, and growth opportunities
• Conduct market research, customer interviews, win/loss analysis, and voice-of-customer initiatives
• Translate market insights into recommendations that influence portfolio direction and investment priorities
• Partner with Product Management to ensure market opportunities and customer requirements are well understood
• Develop and maintain market positioning, value propositions, and portfolio narratives
• Translate complex technical capabilities into customer-focused business value
• Establish compelling differentiation strategies against competitors
• Ensure consistency of messaging across product launches, campaigns, digital channels, sales content, and customer engagements
• Create frameworks that help internal teams communicate portfolio value effectively
• Define target audiences, market segments, buyer personas, and commercialization approaches
• Lead go-to-market planning for new products, solutions, and strategic initiatives
• Partner across functions to develop launch strategies and readiness plans
• Establish launch KPIs, adoption metrics, and success criteria
• Measure market response and drive continuous improvement of commercialization activities
• Develop sales plays, competitive positioning frameworks, executive messaging, and enablement content
• Enable direct sales teams, channel partners, and distribution organizations
• Support strategic pursuits and customer engagements through market expertise and competitive insight
• Work closely with Sales leadership to improve pipeline development, win rates, and market penetration
• Drive customer adoption and portfolio expansion initiatives
• Identify opportunities for upsell, cross-sell, bundled solutions, and adjacent market growth
• Monitor portfolio performance and market penetration
• Recommend actions that improve business performance and customer engagement
• Act as a trusted advisor across Product Management, Technical Marketing, Sales, and executive leadership
• Lead initiatives that span multiple products, solution areas, or market segments
• Mentor team members and help establish best practices for product marketing excellence
• Represent Tektronix at customer meetings, industry events, conferences, and market-facing engagements

Requirements:

• Bachelor's degree in Marketing, Business, Engineering, Science, or related field
• 10+ years of experience in Product Marketing, Strategic Marketing, Product Management, Business Development, Commercial Strategy, or related roles
• Demonstrated success launching and growing technology products or solutions
• Strong experience developing go-to-market and commercialization strategies
• Experience conducting market analysis, voice-of-customer activities, and competitive assessments
• Strong communication, influence, and executive presentation skills
• Ability to lead complex cross-functional initiatives without formal authority
• Anticipates market shifts and growth opportunities
• Connects customer needs with business strategy
• Develops long-term plans that drive sustainable growth
• Deep understanding of buyer behavior and customer workflows
• Ability to identify unmet market needs and emerging opportunities
• Leverages data and insight to influence strategic decisions
• Understands revenue drivers, market dynamics, and portfolio economics
• Connects business outcomes to commercialization activities
• Balances strategic opportunities with execution priorities
• Builds alignment across diverse stakeholder groups
• Leads through expertise and credibility
• Effectively communicates with technical, commercial, and executive audiences
• Creates compelling narratives around customer value
• Simplifies complex technologies into clear market messages
• Delivers persuasive presentations and strategic recommendations
• MBA or advanced degree
• Experience in test and measurement, instrumentation, RF, communications, semiconductor test, aerospace, defense, sensing, automation, industrial systems, or related technology markets
• Experience working with global sales organizations and channel partners
• Experience supporting portfolio strategy and market expansion initiatives
• Experience presenting to customers, industry groups, or executive leadership teams