Senior Analyst, Data Strategy

Avalere Health is hiring a Senior Data Strategy Analyst to support media reporting and measurement initiatives across client accounts. The role analyzes marketing performance data, develops insight-driven reporting, and contributes to measurement frameworks aligned with client business objectives.

Responsibilities:

• Develop and deliver recurring and ad hoc reporting with accuracy, clarity, and alignment to client KPIs
• Translate performance data into clear insights and optimization recommendations
• Support the development and refinement of measurement frameworks
• Partner with Strategy, Media, Client Services, Data Engineering, and Data Science teams to ensure data integrity and actionable reporting outputs
• Contribute to Tableau dashboard builds and reporting automation initiatives
• Assist in integrating advanced analytics outputs (e.g., attribution, incrementality, MMM) into client reporting
• Identify performance trends, risks, and opportunities within campaign data
• Ensure timely delivery of reporting outputs and proactively communicate risks or blockers

Requirements:

• 2–3 years of experience in marketing or media analytics, including experience analyzing pharmaceutical marketing campaigns
• Strong understanding of digital and traditional media performance metrics
• Proficiency in Google Analytics and Tableau
• Familiarity with pharmaceutical marketing measurement tools, such as Crossix, and the ability to interpret their outputs for client reporting and recommendations
• Working knowledge of tagging systems and campaign performance datasets
• Proficiency in Excel and PowerPoint (or Google equivalents)
• Strong analytical, problem-solving, and communication skills
• Ability to translate complex data into insights for non-technical audiences
• Organized and able to manage multiple deliverables across timelines