Product Manager

NAF is seeking a Product Manager, Expansion Products to expand the reach and impact of its digital products, particularly KnoPro. The role uses data, user research, experimentation, and partnerships to improve product adoption, engagement, and retention while owning initiatives and products that support access to work-based learning experiences and management tools.

Responsibilities:

• Help grow the reach and impact of our digital products, particularly KnoPro, as we work toward expanding from 60,000 to 500,000 users and beyond over the next five years
• This role focuses on understanding how users discover NAF’s products, what motivates them to sign up and engage, and what keeps them coming back
• Using data, user research, experimentation, and partnerships, the Product Manager will identify and test opportunities to strengthen product adoption, engagement, and retention
• The Product Manager will work closely with Product leadership, Engineering, Data, Marketing, Program teams, and external partners to test and scale growth opportunities
• This role owns specific product initiatives and a small portfolio of products that support access to work-based learning experiences and management tools within and beyond NAF’s 600 national academies

Requirements:

• 3–6 years of relevant professional experience in product management, growth, marketing, analytics, partnerships, business development, technology, education, or a related area
• Previous product management experience with ownership or co-ownership of a product
• Experience with digital products, websites, software, or online communities
• Experience using data to make decisions or evaluate performance
• Experience with digital marketing, growth experimentation, product growth partnerships, or user acquisition ownership
• Familiarity with K–12 education, edtech, career readiness, or nonprofit organizations
• Experience with SaaS tools such as Airfocus, Asana, Figma, ChatGPT, and Claude
• Strong understanding of product management and the full product development lifecycle, including growth levers, experimentation, product analytics, digital marketing, Agile/Scrum, and go-to-market strategies
• Ability to translate quantitative data and user feedback into clear recommendations and testable product opportunities, using AI tools to enhance research, analysis, experimentation, collaboration, and productivity
• Exceptional communication skills, with the ability to clearly convey product requirements, insights, risks, and recommendations to varied audiences
• Strong analytical, problem-solving, and relationship-building skills, with the ability to manage multiple priorities, work independently, seek support when needed, and collaborate across Product, Engineering, Marketing, Data, and Program teams
• Ability to learn quickly, adapt based on experiment results, influence across teams, and take ownership of increasingly complex growth initiatives, including pitch meetings, demos, conference sessions, and partner engagement in a matrixed environment
• Coursework, certification, and/or a degree in product management, business, marketing, technology, communications, analytics, education, or a related field
• Equivalent professional experience will also be considered