Marketing Manager - REMOTE

Dayton T. Brown, Inc. is hiring a Marketing Manager to execute integrated marketing initiatives that increase brand awareness, strengthen industry engagement, and support business development. The role leads digital and social media marketing, website and content development, analytics, brand messaging, trade shows, public relations, and internal communications.

Responsibilities:

• Develop and execute integrated marketing strategies aligned with DTB's business objectives
• Identify market trends, growth opportunities, and emerging marketing opportunities through input from DTB management, industry activity, and personal observations
• Create annual marketing plans based on trends
• Provide input to marketing leadership regarding budgets and marketing spending
• Revisit annual plans and update based on emerging market trends
• Identify, develop, and create mini campaigns and supporting content to address long-term and immediate business requirements
• Collaborate with leadership, sales, business development, and technical experts to develop marketing initiatives that support annual business goals and market penetration
• Manage ALL marketing activities in an agile environment with clear deadlines, keeping marketing tasks on time and within scope internally and externally
• Communicate solutions when problems arise while mitigating risk
• Update website using WordPress
• Create paths for lead generation through DTB website
• Develop lead generation opportunities
• Refine marketing strategies, campaigns, and content based on measurable results
• Track marketing and social media performance using relevant analytics and performance indicators
• Evaluate campaign, content, and social media results to identify opportunities for improvement and address poor performers
• Provide recommendations based on marketing performance, audience engagement, industry trends, and competitive activity
• Support CRM management from leads and validate data accuracy, including maintaining marketing and sales information and reporting
• Maintain consistent DTB branding and messaging across all marketing channels
• Update existing style guide and content. Communicate branding internally for cohesive DTB forward-facing look
• Build DTB's innovation and passion to strengthen brand messaging and market positioning
• Translate technical information, services, and capabilities into clear, compelling, audience-focused marketing content
• Ensure marketing communications effectively communicate DTB's value proposition to target audiences
• Design, submit procurement requisitions, and distribute:
• PowerPoint templates annually
• Business cards
• Promotional swag
• Tailored capability briefings for client presentations
• Tradeshow booths
• Marketing Collateral (print and digital)
• Create and manage engaging content, including social posts, articles, videos, graphics, newsletters, presentations, and promotional materials
• Support website content, email marketing, and digital marketing campaigns
• Develop and execute marketing campaigns that support both immediate needs and long-term business objectives
• Identify content needs while also coordinating photography, video production, graphic design, and external marketing vendors as needed
• Manage DTB's social media presence, with a strong focus on LinkedIn and other relevant platforms
• Monitor social media trends, engagement, competitors, and industry activity to identify opportunities for improved reach and engagement
• Plan posts and adjust weekly to align with emerging trends and news to increase relevance in marketplace
• Develop and maintain social media and marketing content calendars
• Create, organize, and maintain brochures/collateral material (print and digital)
• Support trade shows, conferences, corporate events, and other marketing initiatives
• Manage trade show coordination (attendance and collaboration), DTB both design and marketing materials
• Identify innovative marketing events, promotions, and tradeshows to promote DTB awareness
• Produce marketing content for DTB tradeshow booths, DTB events
• Refine and apply process workflow steps for internal approvals prior to external public releases
• Schedule and lead annual tradeshow meetings. Manage the ongoing team participation for each show and related social media posts
• Plan tradeshow success with defined collateral, schedule, and attendees all in sync
• Apply continuous improvement to tradeshows for attend only and booths
• Public Relations: Work with local and regional organizations to promote DTB within communities. Create press releases for noteworthy wins and announcements
• Partner with HR and leadership to ensure consistent, professional internal messaging and materials
• Develop internal communications and materials that support employee engagement, culture, and corporate initiatives
• Create branded visual materials for offices, career fairs, recruitment, and corporate events
• Design and post social media content to support open recruiting job positions
• Produce materials to highlight major corporate initiatives and company milestones
• Design and publish HR newsletters, booklets, visitor guides, and other internal communications
• Create a monthly communication update for employee engagement RE: current DTB info
• Support sales initiatives through marketing materials, presentations, campaigns, and other business development resources

Requirements:

• 5+ years of marketing, digital marketing, communications, or social media experience
• Demonstrated experience managing professional social media accounts and creating engaging content
• Strong writing, editing, communication, and project management skills
• Ability to translate complex technical information into clear and compelling content
• Experience with marketing analytics, social media management, and digital marketing tools
• Ability to manage multiple projects and collaborate effectively across departments
• US Citizenship required
• Bachelor's degree in marketing, Communications, Business, or related field preferred
• Influencer and/or graphics experience a plus