Influencer Marketing Manager

SPS Commerce is hiring an Influencer Marketing Manager to build and lead its influencer, creator, and user-generated content marketing program. The role develops creator partnerships and campaigns, manages compliance and budgets, measures program performance, and integrates influencer activity with broader marketing initiatives.

Responsibilities:

• Build and own SPS’s influencer marketing strategy, defining target creator profiles, program goals, and channel priorities that align with broader brand and social media objectives
• Research, identify, and cultivate relationships with industry experts, thought leaders, and content creators relevant to the retail supply chain space, leading outreach, negotiation, and onboarding for new influencer partnerships
• Plan and manage influencer campaigns end-to-end, including briefing creators, collaborating on content concepts, and ensuring deliverables align with brand voice, messaging guidelines, and campaign objectives
• Build out SPS's UGC strategy as a complement to influencer-driven demand generation, sourcing and curating examples across organic founder/micro-influencer content, paid or embedded creator placements, and formats SPS can produce internally
• Help define SPS's point of view on emerging or higher-risk formats (e.g., embedded/paid creator placements) in partnership with Brand Marketing leadership
• Manage influencer agreements, deliverable tracking, and payment coordination, ensuring all partnerships and content comply with FTC disclosure guidelines and internal legal and brand standards
• Manage the influencer marketing budget and relationships with influencer agencies, platforms, and marketplaces, ensuring efficient spend and strong return on investment
• Track and report on influencer program performance including reach, engagement, sentiment, and brand impact, using data-driven insights to refine creator selection and campaign strategy
• Partner closely with the Social Media Manager, External Communications team, Product Marketing, and Talent Marketing to ensure influencer activity is integrated with broader social, PR, and employer brand initiatives

Requirements:

• 2-5 years of experience in influencer marketing, social media marketing, or partnership marketing within a B2B technology or SaaS environment; supply chain, CPG, or retail domain experience required
• Demonstrated experience identifying, recruiting, and managing relationships with influencers, industry experts, or content creators, including negotiating agreements and managing deliverables
• Working knowledge of FTC disclosure requirements and best practices for influencer and sponsored content compliance
• Experience sourcing, evaluating, or producing user-generated content including organic founder/creator content and paid or embedded creator placements
• Strong writing, editing, and storytelling skills with the ability to craft compelling briefs and creative direction for influencer partners
• Demonstrated experience using AI-powered tools for influencer discovery, content development, or performance analysis
• Proficiency in social media and influencer management and analytics tools, with the ability to translate performance data into actionable insights
• Experience managing budgets and vendor or agency relationships, including tracking spend against deliverables
• Experience with graphic design and video editing platforms such as Figma or Canva to create visually compelling social media assets
• Strong project management and organizational skills with the ability to manage multiple influencer relationships and campaigns simultaneously
• A collaborative spirit with the ability to build strong relationships across Marketing, Communications, and Talent Marketing
• A passion for social and influencer marketing, a creative mindset, and a desire to stay ahead of emerging platforms, trends, and creator economy best practices