Paid Social Manager

Description:
Hybrid 4 days onsite; 1 day remote in New York, NY

Our client seeks a Paid Social Manager to drive subscriber growth for Disney+ and Hulu through strategic paid social campaigns. The role centers on paid social strategy, optimization, testing, measurement, and budget management across major platforms, while coordinating with internal teams and an external agency. The position prioritizes strategic leadership over day-to-day campaign execution.

Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $45.00 to $50.00/hr. w2

JN -32

Responsibilities:

• Lead paid social strategy, planning, execution, and optimization for Disney+ and Hulu acquisition campaigns.
• Manage large-scale paid social budgets aligned to subscriber growth objectives.
• Oversee campaigns across Meta, TikTok, Snapchat, Reddit, and emerging platforms.
• Partner with the external agency supporting Hulu and the internal paid media team supporting Disney+.
• Evaluate performance and make strategic optimization decisions.
• Develop and manage testing roadmaps for audience targeting, creative, bidding, attribution, measurement, and platform betas.
• Partner with Analytics and Measurement on incrementality testing, A/B testing, conversion lift studies, and attribution analysis.
• Analyze campaign performance to improve subscriber acquisition efficiency.
• Build and maintain relationships with platform partners.
• Present performance results, strategic recommendations, and testing outcomes to leadership.
• Collaborate with Product Marketing, Creative, Finance, Analytics, and Media Strategy teams.
• Stay current on social media trends, technologies, and advertising capabilities.

Experience Requirements:

• 5+ years in paid social, performance marketing, or digital media.
• Experience managing significant media budgets.
• Agency management experience.
• Direct-response and performance marketing background.
• Experience supporting subscriber acquisition, eCommerce, or other conversion-focused businesses.
• Proven testing and measurement strategy development.
• Experience with A/B testing, incrementality testing, conversion lift studies, audience testing, and attribution modeling.
• Analytical skills with the ability to interpret data and translate into actions.
• Experience with campaign management platforms such as Smartly, Sprinklr, or similar tools.
• Stakeholder communication and presentation skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Preferred: Streaming or media and entertainment experience, work with subscription businesses, multi-brand or matrixed org experience, advanced measurement including MMM and geo testing, platform alpha/beta participation, and global or multi-market media experience.
• Success factors: Rapid understanding of Disney+ and Hulu objectives, ability to navigate differing operating models, strong business acumen, ability to evaluate and challenge agency recommendations, cross-functional collaboration, and a strategic mindset focused on acquisition and efficiency.

Recruitment Transparency Notice



Eliassen Group values transparency in our recruitment practices. Please be advised that Eliassen Group utilizes artificial intelligence (AI) tools as part of its initial application screening and hiring process. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team (, ) inviting you to complete a brief voice screening as part of your application process. These tools assist our hiring teams in different ways, including but not limited to, assistance in reviewing application materials to help identify candidates whose qualifications most closely match the requirements of the position. All AI-assisted evaluations and responses are reviewed by human recruiters before any hiring decisions are made. The use of AI in our process is intended to support fairness, efficiency, and consistency, and Eliassen Group takes measures to prevent bias or discrimination in connection with its hiring practices. By proceeding, you acknowledge, agree, and consent to Eliassen Group's use of these tools, including AI tools, as part of the application and hiring process.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.
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About Eliassen Group:

Eliassen Group is a strategic consulting firm that helps organizations reach further and achieve more through our technology, business advisory, and life sciences solutions. For nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients' capacity and accelerate meaningful outcomes. We are driven by a purpose to positively impact the lives of our employees, clients, consultants, and the communities we serve.

Eliassen is committed to building a diverse and inclusive team from a variety of backgrounds, perspectives, and skills. We are an Equal Opportunity and Affirmative Action Employer and all employment decisions are based on merit, performance, and business needs. Eliassen does not discriminate on the basis of race, color, gender identity or expression, sexual preference or orientation, sex (including pregnancy, childbirth, and related medical conditions), marital status, creed, religion, physical or mental disability, genetic information, military or veteran status, age, ancestry, national origin, citizenship status, prohibited criminal record inquiries of applicants and employees, or any other category protected by federal, state, or local laws.

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