Head of Product Design & Campaigns

GotPhoto is hiring a Head of Product Marketing & Campaigns to connect product innovation with market execution. The role owns go-to-market execution and the campaign calendar across markets, leads a team of four, and oversees events and community-building.

Responsibilities:

• Transform Product Marketing into a strategic engine by defining clear value props, go-to-market playbooks, and crisp customer positioning
• Audit and fix current GTM gaps to ensure reliable, high-impact product launches that unify Product, Revenue, and Support teams around a shared timeline
• Plan and run the campaigns that deliver our MQL targets in the growth market US as well as in the established markets Germany / Austria / Switzerland and UK
• Prioritize and sequence campaigns and its content across channels together with your team and agency partners
• Run online events with strong attendance and offline events that our customers rate highly
• Make sure every event ties back to the campaign calendar and our growth targets
• Turn customers, prospects, and advocates into passionate brand fans across both digital spaces and in-person touchpoints
• Design programs, rituals, and peer-to-peer engagement that continuously educate, activate, and empower our community
• Lead product marketing, content marketing, events, community and social media
• Set clear goals, build operational workflows and develop your people
• Manage the agency that delivers our website and graphic work, from briefing to quality review
• Collaborate closely with Product, Sales and Customer Support
• Bring a US perspective into a global marketing team that also serves DACH and the UK

Requirements:

• You have 7 to 10 years of experience, including product marketing and GTM launches
• You know how to reach and convert small and mid-sized business customers
• You have led a marketing team and know how to build workflows around it
• You connect product strategy to market execution
• You can plan a campaign and also ship it
• You align Product, Sales and Support without friction
• HubSpot is a must
• Excellent written and spoken English
• the Atlassian suite is a plus