Job Title: Marketo Sr Developer
Location: Malvern, PA / Charlotte, NC
Role Summary:
We are seeking a highly skilled Marketo Sr Developer to design, implement, and manage advanced marketing automation solutions using Adobe Marketo. This hybrid role combines strategic architecture with hands-on execution, ensuring scalable, integrated, and optimized marketing operations across the organization.
Key Responsibilities:
Solution Architecture & Strategy
Design and implement scalable Marketo architecture aligned with business goals.
Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
Establish data governance, lead scoring, and revenue cycle models.
Campaign Management & Execution
Build and manage campaigns, workflows, landing pages, and forms in Marketo.
Oversee A/B testing, segmentation, and personalization strategies.
Ensure compliance with email deliverability and data privacy standards.
Technical Leadership & Optimization
Customize Marketo using APIs, custom objects, and advanced configurations.
Conduct audits and performance reviews to optimize system efficiency.
Provide technical guidance and best practices to marketing and sales teams.
Reporting & Analytics
Develop dashboards and reporting frameworks for campaign performance.
Analyze data to improve lead nurturing and conversion strategies.
Required Qualifications
Experience:
9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.
Skills:
Expertise in Marketo configuration, API integrations, and CRM systems.
Strong understanding of lead lifecycle, scoring, and nurturing.
Proficiency in data governance and marketing analytics.
Certifications:
Marketo Certified Solutions Architect or Expert preferred.
