Marketing Manager

SimplePin is a payments and financial technology company providing payment solutions across Canada and the United States. The Marketing Manager plans, executes, and optimizes multichannel marketing, manages campaigns and performance reporting, and develops content in collaboration with sales, partnerships, and leadership.

Responsibilities:

• Plan, execute, and manage multi-channel marketing campaigns (email, digital, events, partnerships)
• Determine who to target, when to engage them, and how to optimize messaging
• Build and manage campaign workflows within HubSpot
• Coordinate marketing efforts around product launches, events, and industry initiatives
• Own marketing performance reporting and dashboards
• Track and analyze KPIs such as open rates, conversion rates, pipeline influence, and engagement
• Use insights to optimize campaigns and recommend improvements
• Present clear, actionable performance summaries to leadership
• Manage HubSpot CRM and marketing tools, including:
• Email campaigns
• Lists and segmentation
• Workflows and automation
• Lead tracking and lifecycle stages
• Ensure clean data, proper tagging, and accurate attribution
• Collaborate with Sales to align on lead flow and reporting
• Develop and oversee creative content including:
• Email campaigns
• Sales decks and one-pagers
• Website and landing page content
• Event and conference materials
• Ensure messaging is consistent, on-brand, and tailored to the target audience
• Work with internal teams or external vendors on design and copy when needed

Requirements:

• 4+ years of experience in a marketing role
• Strong hands-on experience with HubSpot (campaigns, reporting, workflows)
• Proven ability to interpret data and turn insights into action
• Experience creating and managing marketing content and campaigns end-to-end
• Strong organizational and project management skills
• Comfortable working cross-functionally with Sales, Product, and Leadership
• Excellent written and verbal communication skills
• preferably in fintech, SaaS, or B2B
• Familiarity with CRM integrations and marketing automation best practices
• Event or conference marketing experience
• Basic design or content editing skills (Canva, Figma, etc.)