Senior Business Intelligence Analyst – AI & Automation

CNET Group is seeking a Senior Business Intelligence Analyst to modernize data analysis, automation, and reporting. The role connects cloud data platforms with generative AI, builds trusted BI dashboards and actionable reports, and delivers clear insights to business stakeholders while mentoring the analytics team on practical AI use.

Responsibilities:

• Be a true stakeholder and lead data-driven alignment meetings across all major business dependencies, explaining complex data narratives clearly to non-technical teams
• Connect our existing cloud data platforms (Snowflake / BigQuery) with advanced language models (Claude, Gemini, OpenAI) using APIs and connectors to automate routine data discovery, anomaly detection, and performance summaries
• Develop and optimize intuitive Looker Explores and dashboards using LookML to ensure our cross-functional teams have a single, accurate version of the truth for all commerce metrics
• Move away from generic data dumps. Build specific, actionable reports for Editorial, Sales, and Finance, dynamically slicing the data to uncover root causes and category-level trends when basic metrics drop
• Implement validation, monitoring, and reconciliation frameworks to ensure accuracy, consistency, and a single version of truth across all financial and commerce datasets
• Run data alignment meetings and proactively drive the business conversation. Partner with Editorial and SEO teams to optimize content monetization and work with Product to enhance user conversion funnels
• Act as the internal champion for practical AI use. Train and mentor the existing analytics team on how to use generative AI tools, prompt engineering, and database connectors to speed up their daily reporting tasks

Requirements:

• 3-5 years of hands-on experience in business intelligence, data analytics, or a highly consultative data role
• Beyond SQL and Looker, you are an absolute surgeon in Excel (advanced modeling, pivots, complex formulas)
• highly skilled at building compelling, executive-level pitch decks (Google Slides / PowerPoint)
• Direct, practical experience utilizing AI to automate workflows
• You know how to set up connectors, write advanced prompts, and leverage LLMs (Claude, Gemini) alongside SQL databases to automate data analysis
• Intermediate-level SQL skills with strong, daily hands-on experience querying enterprise cloud data platforms (specifically Snowflake, BigQuery, or GCP)
• Deep experience with modern BI platforms (Looker, Tableau, Power BI) to design complex, user-friendly, and scalable dashboards
• Exceptional communication and storytelling skills
• You must be able to translate complex data into clear, non-technical business terms and confidently run meetings with senior stakeholders
• If you have specific experience with Looker and LookML, that is a strong advantage
• A strong grasp of e-commerce and site performance metrics, including conversion rate (CVR), click-through rate (CTR), revenue per visit (RPV), and traffic sourcing
• Familiarity with performance tracking and affiliate marketing networks (Impact, Partnerize, Rakuten, CJ, Amazon Associates)
• Bachelor's degree in Data Analytics, Business, Economics, Information Systems, or a related field