Principal Integrated Marketing Manager

NetApp is hiring a Principal Integrated Marketing Manager to own product marketing strategy for integrated marketing plans and platform-level prioritization across launches, events, and other marketing activities. The role aligns cross-channel strategy and calendars, guides budget priorities for content and creative production, and collaborates with product marketing, corporate marketing, sales enablement, and partners.

Responsibilities:

• You'll own the product marketing strategy for integrated marketing plans, working across product marketing, corporate marketing, sales enablement, partner engagement, and other key stakeholders at NetApp
• In close partnership with product marketing managers, you'll own the product prioritization marketing calendar — launches, events, and more — at the platform level
• You'll also drive strategic conversations across integrated marketing plans, including how we prioritize budget for marketing content and creative production based on business priorities
• You'll align cross-channel strategy for integrated plans and sequence it against the integrated calendar, so campaigns build on each other instead of competing for the same audience

Requirements:

• Significant experience in senior marketing leadership roles, with direct ownership of demand generation and/or integrated campaign strategy at scale, in retail, consumer, or B2B environments
• A proven track record of building operating models, governance frameworks, or launch processes from scratch in ambiguous, matrixed organizations
• Experience owning a marketing budget, including forecasting and ROI or pipeline influence reporting
• Demonstrated ability to learn a new industry and buyer landscape quickly, translating marketing operating model expertise across business contexts
• A track record of leading through influence and cross functional relationships, not just direct authority, across Product, Product Marketing, Sales, Creative, and Brand
• Experience operating effectively in a lean team structure, building leverage through process and partnership rather than headcount
• Typically requires a minimum of 15+ years of related experience with a Bachelor's degree in a related field (marketing, engineering, business)
• Additional experience will be considered in place of degree
• Less required experience with advanced degree (Masters, MBA, Ph.D)
• Familiarity with partner ecosystem marketing (hyperscaler, systems integrator, ISV) is a plus, not a requirement, given NetApp's channel mix