Staff Product Designer

Twin Health is hiring a Staff Product Designer to lead the end-to-end member enrollment and onboarding experience for its metabolic health programs. The role combines service design, user research, and polished digital and physical touchpoints to drive program adoption.

Responsibilities:

• Define Personas & Value Propositions: Identify and construct distinct user personas based on direct research insights. Uncover the specific barriers and core value propositions that resonate most powerfully with each persona, ensuring we speak directly to their unique needs
• Architect Persona-Driven Journeys: Take the lead on multiple programs by mapping out tailored end-to-end enrollment flows. Design targeted experiences centered around the established value propositions of your personas to create a seamless, persuasive transition from initial program discovery to active participation
• Drive Comprehensive Service Design: Look beyond isolated digital features to own the entire physical and digital ecosystem. Design interconnected touchpoints that guide members through tracking their health kit shipment, the physical unboxing experience, pairing their hardware sensors, and scheduling their initial virtual appointment with the Twin Health care team
• Craft Compelling, Premium Visuals: Produce immaculate websites, landing pages, and enrollment assets that excite members and clearly communicate our value. High visual polish is critical to building trust, and you must balance this premium consumer-facing aesthetic with rapid execution
• Navigate Cross-Functional Complexity: Operate effectively in high-velocity, ambiguous environments. Collaborate closely with marketing, hardware/logistics, and clinical operations to ensure the physical realities of unboxing and hardware setup align perfectly with the digital UX
• Influence Without Authority: Drive a cohesive, user-first mindset across product, engineering, and client-facing teams. Clearly articulate your research-backed design rationale and align disparate groups around a shared vision for an unparalleled onboarding experience
• Other duties as assigned

Requirements:

• 8+ years of UX/product design experience
• Your portfolio must be a masterclass in both high-end visual polish (consumer-facing or marketing-led design) and complex, multi-touchpoint journey mapping, showcasing how you connect digital and physical interactions
• Proven experience conducting user research, defining actionable personas, and successfully translating those strategic insights into tailored, high-converting product flows
• Proven experience designing complex consumer enrollment flows, digital healthcare journeys, or premium e-commerce/unboxing experiences
• You understand how to use design to drive adoption and build user habits from day one
• Deep expertise spanning responsive web and native mobile design patterns
• You confidently navigate the constraints of different platforms and know how to bridge the gap between UI flows and real-world actions (like connecting Bluetooth sensors)
• Experience designing for hardware-software integrations or complex logistical workflows (e.g., shipping tracking, appointment routing) is a distinct advantage
• You can communicate clearly with engineering regarding technical capabilities and data flows
• Strong verbal, written, and visual communication skills
• You can pitch a concept, defend a complex product decision, and write the persuasive, engaging UI copy needed to speak to different personas, drive enrollment, and reduce drop-off
• Bachelor's degree in design, service design, HCI, or a related field
• Applicants must be authorized to work for any employer in the U.S