Senior Product Marketing Manager, Stablecoins - Infrastructure

Anchorage Digital is hiring a Senior Product Marketing Manager to lead positioning and go-to-market for its institutional stablecoin infrastructure, including its platform, API, and payments service. The role owns product launches, sales enablement, technical and developer content, and brand, events, and communications for the product lines, while partnering across Product, Engineering, Sales, Legal, and Compliance.

Responsibilities:

• Write the positioning, messaging, and ICP definition for stablecoin infrastructure, covering minting and redemption, settlement, treasury, bank payments, and the API, and keep them current as the products and the market move
• Build and maintain the sales toolkit: pitch decks, one-pagers, solution pages, competitive battlecards, FAQs, integration overviews, and client case studies, and train Sales on how to use them
• Run product launches end to end: new chains and stablecoins supported, new API capabilities, pricing changes, and new bank services, with the announcement, developer content, website and in-app updates, and enablement ready on day one
• Produce content for an institutional and technical audience, from web copy and blog posts to developer guides, white papers, webinars, and conference talks, in the Anchorage Digital voice
• Turn infrastructure concepts (settlement finality, reserve handling, bridging, treasury operations) into a clear business case for a treasurer, a payments lead, and an engineer, and decide which proof points each one needs
• Build competitive positioning against crypto-native infrastructure providers and bank consortia, and make the case for running money movement through a federally chartered bank in plain terms a buyer can repeat internally
• Own the brand, events, and communications calendar for your product lines, including developer and payments conference presence, speaking submissions, and executive prep
• Develop fluency in how our platform and API work, which stablecoins and chains we support, and the regulatory standing that shapes what we can say
• Partner with Product and Engineering on roadmap priorities using client interviews, integration feedback, win and loss analysis, and market research
• Work with Legal and Compliance so every external claim survives review the first time
• Gather client, prospect, developer, and competitor insight and share it across Marketing, Product, Sales, and the Stablecoin Solutions team
• Act as the marketing point of contact for the stablecoin infrastructure business, and bring the broader Marketing team (design, demand generation, social, communications) into your launches

Requirements:

• Have 5 or more years in B2B product marketing, with at least part of that marketing an API, platform, or infrastructure product in fintech, payments, financial services, or digital assets
• Have owned positioning and go-to-market for a technical product end to end, from ICP and messaging through launch and sales enablement, and can show the results
• Write clearly for both a treasurer and an engineer, in short form and long form, and can explain settlement, minting and redemption, or a bridge between chains without a glossary
• Have worked on brand, events, or communications programs, not only product marketing, and are happy to carry those for your product lines on a small team
• Have sold alongside a sales team: built the deck, trained the reps, sat in on the calls, and changed the pitch based on what you heard
• Are comfortable with regulatory and compliance review, and treat it as part of getting the story right rather than an obstacle
• Search constantly for client, prospect, developer, and competitor insight and use it to change what we build and say
• Have marketed payments infrastructure, a developer platform, or a settlement or treasury product
• Have worked with developer relations or produced developer-facing content such as integration guides and API overviews
• Have marketed to banks, and understand how a bank evaluates a new vendor for money movement
• Follow stablecoin settlement, bank adoption of onchain payments, and the GENIUS Act closely and have opinions about where the market goes next
• Were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system