Marketing Communications Program Manager

Ensemble RCM LLC is seeking a communications professional to advance its communications program and strengthen media visibility. The role leads media relations, thought leadership support, awards, strategic amplification and communications measurement.

Responsibilities:

• Build and deepen trusted relationships with key healthcare, business and trade reporters, editors, industry advocates and other respected voices shaping healthcare and revenue cycle conversations
• Identify timely story opportunities and develop targeted pitches grounded in industry trends, Ensemble expertise, data and business priorities
• Manage proactive and reactive media outreach, including reporter research, interview coordination, follow-up and coverage tracking
• Maintain media lists, pitching calendars, relationship history and editorial opportunities to create a disciplined, repeatable media relations program
• Monitor media conversations and emerging issues to identify opportunities for Ensemble to contribute relevant expertise
• Monitor healthcare, financial, technology and revenue cycle trends to surface relevant media and thought leadership opportunities
• Build trusted relationships across the organization to understand how Ensemble operates, identify knowledgeable internal sources and uncover proof points, data and operational stories that support differentiated communications
• Prepare briefing materials, talking points, background research and anticipated questions for media interviews, podcasts and priority external opportunities
• Coordinate opportunities from preparation through follow-up, working closely with spokespeople, subject matter experts and internal partners so participants have the context, evidence and support needed to contribute effectively
• Partner with content and social teams to extend approved narratives and earned opportunities across appropriate channels
• Manage awards and recognition opportunities, including identification, submission development, tracking and results
• Maintain a forward-looking awards and external opportunities calendar to improve planning and maximize relevant opportunities
• Identify opportunities to strategically amplify Ensemble’s presence around priority industry events through earned media and thought leadership
• Partner across communications to extend high-value media coverage, awards and external opportunities across appropriate channels
• Establish consistent tracking across media relationships, outreach, response, coverage, awards and amplification to create a clear view of activity, conversion and program performance
• Measure agreed-upon communications KPIs and identify the topics, narratives, outlets and approaches driving meaningful results
• Translate performance data into actionable recommendations that improve future communications activity
• Maintain clear processes, calendars, templates and documentation that improve efficiency and make the communications program easier to scale
• Capture learnings and benchmarks to strengthen planning, prioritization and performance over time

Requirements:

• 5-7 years of experience in public relations, communications, journalism or a related field
• Strong media relations experience, including pitching, reporter research and relationship development
• Excellent writing and editing skills with the ability to translate complex topics into clear, compelling stories
• Demonstrated curiosity about news, trends and issues influencing healthcare and business
• Experience supporting executives or subject matter experts for media interviews and external opportunities
• Proactive, creative approach with the ability to identify opportunities and move work forward independently
• Strong relationship-building skills with internal and external stakeholders
• Strong organizational skills with the ability to manage competing priorities and deadlines
• Comfort using data and analytics to evaluate communications performance and inform recommendations
• Comfort using and learning Sprout Social, ACCESS Newswire and other press release distribution platforms, with the ability to manage workflows, support distribution and evaluate performance
• Demonstrated ability to use Microsoft Copilot to improve research, content development, workflow efficiency and output quality while applying sound editorial judgment
• Must be inquisitive and demonstrate openness to innovation including AI to explore better processes and ways to alleviate friction and improve patient and client experiences
• Bachelor's degree in communications, public relations, journalism, marketing or a related field, or equivalent experience
• HFMA Certified Revenue Cycle Representative (CRCR) within 9 months of hire or other approved certifications
• Due to business, operational, payroll, and regulatory requirements, this position is limited to individuals who reside and are authorized to work within the United States
• Healthcare, healthcare technology or complex B2B experience preferred
• Experience using or learning Canva to create or adapt professional communications assets is preferred