Senior Technical Product Marketing Manager, AI Agent

Cresta is hiring a Senior Technical Product Marketing Manager to own positioning and go-to-market for the technical layer of its AI Agent platform, including Conductor, the Cresta CLI, APIs, and integrations. The role develops technical buyer messaging, leads product launches, enables sales teams, and creates technical content for developers, engineers, and executives.

Responsibilities:

• Own positioning, messaging, and go-to-market strategy for the technical layer of the Cresta AI Agent platform
• Develop the technical buyer narrative and pitch for CIO, CTO, VP Engineering, developers, and digital transformation personas, grounded in primary research
• Enable sales and solutions teams to multi-thread into technical buyers in new and existing accounts through training, plays, discovery, objection handling, and demos
• Lead technical AI Agent product launches end to end, from narrative design and asset creation through field enablement, measurement, and iteration
• Create compelling, differentiated technical content that generates demand and moves deals forward across a variety of mediums (e.g. guides, blog posts, pitch decks, videos, benchmarks, customer stories, and more)
• Collaborate with Product, Engineering, and Partnerships to deliver new products, training, events, and community programs to technical audiences
• Serve as an external evangelist through webinars, hackathons, and content that the audience actually wants to read
• Partner with Product and Engineering to bring market, competitive, and customer signal into roadmap prioritization
• Track the competitive landscape closely and sharpen how we differentiate against agent-native competitors

Requirements:

• 5+ years of product marketing or solutions marketing experience, including time spent marketing to technical buyers, developers, or engineers
• Demonstrated technical fluency: deep understanding of AI agents, comfortable demoing new features, and able to objection-handle technical topics (e.g. evals, context windows, guardrails)
• Proven track record owning positioning and messaging for a platform, API, or developer-facing product
• Experience leading complex, cross-functional launches from strategy through execution
• Exceptional writing and presentation skills, with the range to hold a room of engineers and a room of executives
• Strong research and analytical instincts, and the judgment to turn customer and competitive input into a clear point of view
• Ability to run several priorities at once and apply the right level of effort to each
• Comfort operating with ambiguity and speed, and a bias toward building rather than waiting for a brief
• Background marketing AI/ML, LLM, or agent infrastructure products
• Experience launching a developer platform, developer ecosystem, or technology partner program
• Contact center, customer experience, or CCaaS domain knowledge
• Hands-on experience building with agent frameworks, or comfort writing light code
• Experience creating a technical certification, academy, or curriculum program
• Experience at a hypergrowth startup competing against a better-known incumbent
• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field