Technical Product Manager, Creative Engine

Third is hiring a Technical Product Manager to lead development of its AI-powered Creative Engine. The role owns product strategy and roadmap, translates business and creative needs into technical solutions, and partners with creative, performance, talent, and engineering teams to build tools for analyzing and optimizing content.

Responsibilities:

• Own the product vision, strategy, and roadmap for Third's Creative Engine, aligning priorities with business goals and user needs
• Translate creative and business challenges into clear product requirements, technical specifications, and development priorities
• Lead product initiatives from discovery through launch, gathering feedback and continuously improving the platform
• Partner with engineering to define data models, integrations, and infrastructure connecting performance creative, TikTok Shop, TikTok LIVE, Meta, and creator data
• Shape AI-powered capabilities that analyze creative performance, identify trends, and deliver actionable insights
• Guide the development of dashboards, search tools, and integrations that make creative intelligence accessible to internal teams and eventually clients
• Collaborate with creative strategists to identify the insights that matter most and translate them into measurable, actionable outputs
• Develop structured testing frameworks to evaluate creative formats, hooks, messaging, and performance drivers
• Turn successful creative patterns into reusable content briefs, creative frameworks, and UGC templates
• Serve as the primary connection between creative, performance, talent, and engineering teams
• Identify opportunities to streamline creative production workflows through automation and scalable product solutions

Requirements:

• 4+ years of experience in product management, technical product management, or a related role bridging creative strategy and technology
• Strong understanding of performance creative, user-generated content (UGC), and digital advertising
• Experience translating complex business needs into product requirements, roadmaps, and technical solutions
• Ability to collaborate with engineers on data architecture, schemas, APIs, and integrations
• Experience with structured creative testing, experimentation, and data-driven decision-making
• Familiarity with AI/LLM tools, AI-assisted development workflows, and emerging technologies
• Strong analytical, communication, and problem-solving skills, with the ability to operate independently
• Experience in ad tech, creator economy, or performance marketing
• SQL proficiency
• experience launching AI-powered products
• familiarity with TikTok and Meta APIs