Sales/Business Development Representative

i-Genie is hiring a Business Development Representative to build pipeline with global consumer brands. The role researches target accounts, runs personalized outbound campaigns, qualifies prospects, and books meetings for Commercial Directors while sharing market feedback to improve sales and marketing efforts.

Responsibilities:

• Research and prioritize target accounts - primarily CPG/FMCG, consumer health, beauty, food and beverage, and other consumer-facing industries and map key stakeholders in Consumer Insights, Brand/Marketing, Innovation, and Category Management
• Run personalized, multi-channel outbound campaigns (email, phone, LinkedIn, and events) to generate interest and book qualified meetings for Commercial Directors
• Follow up on inbound leads, webinar and event attendees, and marketing-qualified leads quickly and thoughtfully
• Lead discovery conversations to understand prospects’ research needs, current tools and vendors, and pain points with traditional survey-based research
• Qualify opportunities using our sales framework and hand them off cleanly to Commercial Directors with clear context
• Keep the CRM (we use HubSpot, and familiarity with it is preferred) accurate and up to date with activities, contacts, and pipeline notes
• Share market and prospect feedback with Sales, Marketing, and Product to refine messaging, ideal customer profiles, and outbound plays
• Consistently meet or exceed monthly and quarterly targets for meetings booked and pipeline generated

Requirements:

• 2-5 years of experience in a sales, business development, or SDR/BDR role
• Market research or consumer insights background required
• A track record of hitting or exceeding outbound targets (meetings, pipeline, or revenue)
• Comfort prospecting into senior, enterprise-level buyers at large, global organizations
• Growth mindset, with a desire to grow your career as a top notch sales professional
• Data driven, desire to test & learn, understand and optimize conversion rates, find the right message to reach the right buyer at the right time
• Excellent written and verbal communication skills in English, with the ability to explain a technical product in clear business terms
• Strong research skills and natural curiosity about consumers, brands, and how companies make decisions
• Hands-on experience with a CRM and sales engagement tools (e.g., HubSpot, Apollo, Outreach, LinkedIn Sales Navigator)
• Self-motivation and discipline to thrive in a remote, fast-paced startup environment
• ideally in B2B SaaS or data and analytics
• Familiarity with research technology platforms, AI-based market-research methodologies and general working knowledge of competitors in consumer insights space
• Passionate about AI, NLP, or generative AI products