Senior Group Product Manager, Marketing Platform

Upstart is hiring a Senior Group Product Manager to lead the strategy and evolution of its marketing technology ecosystem. The role includes managing and developing Product Managers, improving scalable cross-channel systems and workflows, and shaping AI-powered marketing capabilities.

Responsibilities:

• Define and drive the product strategy and roadmap for Upstart's marketing technology platform, aligning investments with business priorities and channel needs
• Evaluate existing marketing tools, data infrastructure, and workflows across Lifecycle, Digital, Direct Mail, and Partner channels to identify gaps, opportunities for integration, and areas for improvement
• Partner with Engineering, Analytics, Machine Learning, and Marketing to design scalable solutions that improve cross-channel measurement, attribution, and marketing operations
• Establish frameworks for evaluating technology investments, prioritizing platform improvements, and delivering incremental value while building toward a unified marketing ecosystem
• Lead, coach, and develop a team of Product Managers, providing strategic direction and supporting effective product execution
• Shape the long-term vision for AI-powered marketing capabilities, including cross-channel orchestration, personalization, and data-driven optimization

Requirements:

• Bachelor's degree in Analytics, Engineering, Mathematics, Statistics, or a related field (or its equivalent) and 8+ years of product management experience, including at least 2+ years of direct people management experience
• 4+ years of experience managing platform, infrastructure, or other technically complex products
• Experience defining and delivering product strategies and roadmaps for platforms supporting multiple business functions or teams
• Knowledge of marketing technology ecosystems, including customer data platforms, campaign management tools, marketing automation, and digital analytics
• Experience evaluating, designing, or improving complex technical systems involving data infrastructure, system integrations, or workflow automation
• Experience partnering with engineering and data teams to translate business requirements into technical product specifications
• Familiarity with data architecture, attribution methodologies, measurement frameworks, and analytics infrastructure
• Understanding of multichannel marketing workflows, including digital, lifecycle, partner, and offline marketing channels
• Experience working in financial technology or regulated industries, including familiarity with data governance and compliance considerations
• Ability to navigate ambiguity, build cross-functional alignment, and balance long-term platform strategy with incremental delivery