Senior Manager, Marketing Strategy & Operations

GiveDirectly is hiring a Senior Manager, Marketing Strategy & Operations to serve as a strategic partner to the VP of Marketing and build the operating system for its marketing organization. The role leads cross-functional marketing initiatives, oversees planning and operations, and supports marketing leadership with strategy and execution.

Responsibilities:

• Lead complex cross-functional marketing projects from problem definition through design, launch, test, iteration, and scale while measuring qual and quant impact
• Support marketing teams who need extra capacity or expertise in high priority projects by offering hands-on flex support or ownership of defined sub-problem areas
• Partner with marketing leadership to propose, prioritize, and scope the project portfolio
• Define success metrics and test plans up front, and report results candidly, including what didn't work
• Document what works, build playbooks, and hand off to a permanent owner or team
• Own annual and quarterly planning and OKR discipline, translating strategic intent into priorities, milestones, and measurable outcomes
• Analyze marketing performance, trends, and customer insights to identify growth levers
• Lead the org through operating change, including the transition to AI-enabled ways of working
• Own marketing budget and headcount planning with Finance, building integrated resource plans and tradeoff recommendation
• Partner with People Team on headcount planning and scaling hiring plans
• Manage key marketing vendor evaluations, procurement, and onboarding of new tools
• Manage the leadership operating rhythm: staff meetings, business reviews, offsites, extended leadership meetings, all-hands, off-site retreats
• Act as a strategic thought partner and advisor to marketing leadership on key decisions, priorities, and emerging opportunities; provide high candor feedback to executive leadership
• Support leadership in navigating ambiguity, aligning stakeholders, team management, and driving execution

Requirements:

• 5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, or marketing/growth or GTM operations
• Experience with a wide range of tactics and channels (you don't need them all): lifecycle marketing, SEO, SMS and push, paid channels, social, content, and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, segmentation
• A first-principles thinker who can break a complex process into parts, decide what to change, automate with AI, or keep human, and connect the dots across functions
• Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments
• Highly organized and detail-oriented, with strong program management skills
• Experience working with large marketing budgets: including forecasts, budgeting,  headcount planning, investment tradeoffs
• Experience with hiring, recruiting, and onboarding operations
• Excellent presentation skills; experience building exec-level decks
• Experience managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums
• Familiarity with common marketing tech stack tools