AI and Automation Implementation Manager, Corporate Marketing

WTW is hiring an AI and Automation Implementation Manager for Corporate Marketing. The role turns the Corporate Marketing AI roadmap into adopted workflow improvements, partnering across marketing, technology, analytics and vendors to evaluate tools, redesign processes and support adoption.

Responsibilities:

• Translate the Corporate Marketing AI and automation roadmap into practical, adopted workflows that simplify how marketing work gets done and reduce manual effort
• Help identify and prioritize workflow improvement opportunities across brand and content quality, creative asset production, campaign delivery, digital marketing, events, intake, approvals, reporting and analytics
• Partner with Corporate Marketing, Segment Marketing, IT, Sales Operations, Analytics and external vendors to understand current workflows, diagnose friction and design more effective ways of working within Corporate Marketing's platforms, standards and processes
• Assess AI and automation capabilities across the MarTech stack – including Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI, Microsoft 365 and other vendor tools – to reduce duplication, improve self-service and support better planning decisions
• Work closely with the Shared AI Solutions Developer to translate workflow reviews and business requirements into practical, technically sound solutions, providing marketing context and prioritization to guide build decisions
• Partner with the AI and Automation Manager, Corporate Communication to share learnings, avoid duplication of effort and maintain a consistent approach to AI and automation across M&C
• Help marketers use data, trends and performance insight to improve future content and campaign decisions
• Support adoption through simple guidance, playbooks, training materials and benefit tracking so teams can see what has changed, how to use it and what value it delivers
• Champion innovative approaches to AI, automation, analytics and emerging technologies to strengthen marketing effectiveness and colleague experience
• Establish measures of success for specific marketing efforts– including reduced process complexity, improved cycle times, increased self-service and reduced manual effort – and report progress to the Head of Digital Marketing, the Global Marketing and Communication Operations Lead and Corporate Marketing leadership
• Build trusted relationships across Corporate Marketing, Segment Marketing leadership, IT, Sales Operations, Analytics and external vendors
• Maintain external benchmarking and market insight on AI, automation and MarTech trends, bringing best practice into Corporate Marketing's roadmap and priorities
• Model WTW values – client focus, teamwork, respect, excellence and integrity

Requirements:

• Strong, well-rounded marketing knowledge, including some combination of brand, content, creative production, campaign delivery, digital marketing and/or marketing operations
• Proven experience implementing and developing AI and automation solutions for marketing or similar commercial teams, including workflow redesign, process simplification and tool evaluation
• Fluency in how AI and automation are reshaping marketing work, with experience leveraging AI-enabled tools (such as Copilot or equivalent) to elevate quality, efficiency and effectiveness
• Working knowledge of the MarTech landscape (e.g., Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI, Microsoft 365) and the ability to assess capabilities and identify practical improvement opportunities
• Ability to translate business needs into clear requirements for a technical developer to build against; comfortable partnering closely with a solutions developer without formal people management responsibility
• Strong analytical mindset – adept at using data, benchmarks and metrics to identify friction, prioritize opportunities and measure impact
• Excellent stakeholder management and relationship-building skills; able to build trust and influence marketing leaders and colleagues without formal authority
• Highly organized, detail-oriented and adaptable; skilled at managing multiple concurrent priorities across geographies and time zones
• Experience designing adoption support materials, including simple guidance, playbooks and training content
• Aptitude to synthesize direction, navigate ambiguity and prioritize actions from a variety of stakeholders
• Bachelor's degree or equivalent experience in marketing, communication, business, technology or a related field
• Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity
• Experience working within a large, complex, global organization preferred