Product Marketing Manager

Icertis is seeking a Product Marketing Manager to support go-to-market strategy and execution for its products in the Public Sector industry. The role develops and maintains marketing and sales enablement content, coordinates cross-functional campaigns and product launches, represents Icertis at events, and tracks go-to-market effectiveness.

Responsibilities:

• Support messaging, positioning, and go-to-market execution for Icertis products targeted at the Public Sector industry, including federal agencies, government contractors, and state and local government
• Help develop product presentations, guides, technical briefs, and other sales enablement tools that help sales teams sell Icertis effectively to Public Sector audiences
• Work cross-functionally with members of the Product Marketing, Marketing, Sales, and Product teams to execute agreed-upon tactics and campaigns
• Assist in maintaining and updating sales enablement content and materials and support onboarding field teams on how to use them
• Support cross-functional go-to-market planning activities for Public Sector-related product releases and launches, including tracking timelines and coordinating deliverables
• Attend tradeshows and other events to represent Icertis and support the team in showcasing the technology
• Help track key metrics related to go-to-market activities and content effectiveness, and compile updates for team review

Requirements:

• 3 + years of marketing experience in high-tech or enterprise software
• Strong writing and content development skills, with an eye for clear, audience-appropriate messaging
• Demonstrated ability to execute against go-to-market plans and support marketing programs from start to finish
• Strong organizational and execution skills with excellent attention to detail
• Comfortable managing multiple priorities and deadlines in a fast-paced environment
• Self-starter who truly enjoys working in a fast-paced, innovative environment and is eager to grow into roles with greater strategic ownership
• B.A. or B.S. in business, marketing, communications, or equivalent experience
• exposure to Public Sector marketing