Business Manager - CLED and Virtual Production

Sony Electronics Inc. is seeking an experienced Business Manager to lead the growth and day-to-day management of its Crystal LED product for the Virtual Production business. The role develops go-to-market strategies, manages business performance, analyzes markets and competitors, and collaborates with customers, channel partners, sales, engineering, and product development teams.

Responsibilities:

• Serve as a subject-matter resource for Virtual Production LED, maintaining a strong understanding of virtual production workflows, LED display technology, and evolving production requirements. Work cross-functionally with sales, marketing, engineering, product planning, and other teams to translate technical and customer requirements into actionable business strategies
• Provide market intelligence and strategic recommendations to Sony Japan HQ and product development teams, including competitive analysis, customer feedback, technical requirements, and future product opportunities. Prepare and present key business topics and recommendations for business reviews and planning meetings
• Analyze market trends, customer needs, industry developments, industry conference and events, competitive offerings, and sales performance to establish business targets, identify growth opportunities, and shape the strategic direction of the Virtual Production LED category
• Lead the PDCA business management cycle to establish priorities, track performance, identify opportunities and risks, and drive progress toward monthly, quarterly, and annual business objectives
• Partner with the Business Planning team to monitor product availability, inventory, shipments, and allocations, addressing issues that may impact sales performance or customer commitments
• Develop and execute go-to-market strategies, including product positioning, pricing, sales priorities, and channel programs, and communicate key product and business information to Sony sales organizations and channel partners
• Build relationships with key customers, production studios, integrators, rental companies, and technology partners to understand market and technical requirements, identify opportunities, and support the development of solutions that address emerging needs

Requirements:

• Bachelor's degree in Business, Management, Marketing, or a related field
• Minimum of 4 years of experience in business management, product management, product marketing, commercialization, or a related role within the professional display, broadcast, production, or technology industry
• Strong business and commercial management skills, including experience with:
• Business and go-to-market strategy
• Financial planning, budgeting, pricing, and profitability
• Sales forecasting, inventory management, and supply chain
• Market, customer, and competitive analysis
• Industry and technical knowledge of professional display technologies and applications, including:
• LED technologies, specifications, system configurations, and factors affecting image quality and system performance
• Virtual Production workflows and technologies, including LED volumes, content processing, camera tracking, and related production systems
• Demonstrated ability to proactively drive business, identify market opportunities, and work collaboratively with sales organizations, customers, channel partners, and internal stakeholders to achieve business objectives
• Ability to translate technical requirements into business and product strategies, working effectively across customers, sales, channel partners, engineering, product development, and Sony Japan HQ
• Strong analytical and problem-solving skills
• Ability to evaluate market trends, competitive offerings, product performance, and financial data to support business decisions
• Proficiency with business intelligence and information systems, including (but not limited to) SAP (BW & PRP), Power BI, and Microsoft Office Suite, particularly Excel, PowerPoint, and Word
• Strong communication and presentation skills, with the ability to effectively communicate complex business and technical concepts to both technical and non-technical audiences
• Experience in Virtual Production is strongly preferred