Manager, Email Marketing Analytics

Amsive, a performance marketing agency, is hiring an Email Marketing Analytics Manager to own email performance analysis, reporting, measurement, and testing. The role partners with clients and internal email, client experience, and technical teams to turn analysis into recommendations that improve client programs.

Responsibilities:

• Own email performance analysis through analyzing campaigns, audiences, segments, and lifecycle programs to explain results and identify opportunities
• Investigate complex questions. Evaluate audience fatigue, contact frequency, engagement changes, conversion trends, and program effectiveness
• Turn insights into action by recommending improvements to targeting, segmentation, messaging, cadence, and testing in partnership with the email team
• Guide testing and measurement strategies. Help define hypotheses, success metrics, audience groups, and holdouts; analyze results and recommend next steps
• Build and maintain reliable reporting. Create dashboards and performance reports that clearly explain results, implications, and recommended actions
• Ensure data accuracy. Validate reporting, investigate discrepancies, and work with technical teams to resolve tracking and data issues
• Lead client analytics discussions. Present findings to clients, answer performance questions, and collaborate directly with client analytics teams
• Strengthen team capabilities. Establish practical measurement standards, document approaches, improve current processes and help colleagues interpret email performance
• Manage analytical priorities. Balance recurring reporting with deeper investigations across client programs

Requirements:

• 5+ years of experience in Email Services, Marketing Analytics, or a similar field
• Strong, demonstrated experience in email marketing analytics, including independently analyzing complex email programs
• Deep understanding of email metrics, audience segmentation, lifecycle performance, and conversion measurement
• Experience analyzing engagement trends, contact frequency, and audience fatigue
• Strong knowledge of A/B testing, statistical significance, holdouts, and measurement limitations
• Proficiency in SQL for accessing, joining, analyzing, and validating data
• Experience in email platforms like Salesforce Marketing Cloud, Iterable, Klayvio, Braze, Hubspot, or similar
• Experience creating dashboards and reports using business intelligence or data visualization tools
• Ability to troubleshoot reporting discrepancies and collaborate with technical teams on resolution
• Ability to translate complex findings into clear, practical recommendations
• Strong communication and presentation skills, including experience working directly with clients
• Comfort working in a small team, taking ownership, and balancing hands-on work with strategic thinking
• Agency experience supporting multiple client email programs
• Bachelor's degree in communications, marketing, or similar field
• Familiarity with enterprise email platforms and their reporting and data structures
• Experience connecting email engagement with CRM, conversion, revenue, or other business outcomes
• Experience improving reporting processes through automation
• Knowledge of Ampscript, HTML5, Javascript, CSS3, SQL, and Figma